PJM 5400 Module 5 Written Assignment: Negotiating the Award and Debriefing the Losing Bidders Example

Reviewed by Edgar Pennington, MBA Thomas Edison State University Updated October 2026

This PJM 5400 Module 5 sample answers a written assignment on the award phase in Procurement and Vendor Management, offered in TESU's Master of Science in Management in Project Management. PJM-5400 asks in this module how buyers negotiate with selected offerors, make and document awards, and treat unsuccessful bidders fairly. The paper plans the award phase once evaluators have ranked four proposals for the composite Monmouth County utility's new meters. It sets negotiation objectives and fallback positions on network coverage guarantees, installation targets and data rights, documents the award decision, and plans debriefings for the three unsuccessful bidders that respect them and reduce the risk of a protest.

CoursePJM-5400 Procurement and Vendor Management
ModuleModule 5
Paper typeModule 5 written assignment: the award phase
LengthAbout 555 words, 5 pages
FormatAPA 7 student paper
SchoolThomas Edison State University
ProgramM.S. in Management in Project Management
UpdatedOctober 2026

Free sample paper for PJM 5400 Module 5

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From Ranking to Signature: Negotiation, Award and Honest Debriefings

Student Name

M.S. in Management in Project Management, Thomas Edison State University

PJM-5400: Procurement and Vendor Management

Mentor Name

Month Day, Year

What this page is doingThe title traces the award phase from the evaluation ranking through negotiation to a signed contract and the debriefings that follow.
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From Ranking to Signature: Negotiation, Award and Honest Debriefings

Where Evaluation Left Us

Of four proposals, the committee ranked Vendor 2 first on technical approach and past performance, with the second-lowest price. Three issues remained: Vendor 2 offered to guarantee network coverage for 97 percent of meters, below our 99 percent requirement; its installation schedule assumed 1,800 meters a month, slower than our target of 2,000; and its terms gave it ownership of meter data.

Planning the Negotiation

Garrett (2010) stresses that successful contract negotiation depends on preparation: knowing one's objectives, the other party's interests and one's alternatives. Fisher et al. (2011) recommend negotiating on interests rather than positions and knowing one's best alternative to a negotiated agreement.

Data ownership is non-negotiable because customers' hourly water use can reveal when they are home; the utility must control it.

IssueObjectiveFallbackOur alternative
Network coverage99 percent guaranteed, with added collectors at vendor cost98.5 percent, with a credit of $40 per unreadable meter per yearVendor 1, ranked second, guaranteed 99 percent
Installation rate2,000 meters a month1,800 a month with an incentive for exceeding itExtend program by two months
Data ownershipUtility owns all meter data; vendor may use it only to provide serviceVendor may use anonymized data for product improvementRequired by our privacy obligations; not negotiable

Conducting the Negotiation

In two sessions, the vendor agreed to utility ownership of data once we explained the privacy concern and offered anonymized data for product improvement. On coverage, the vendor's interest was avoiding open-ended costs in our hilly terrain; it accepted 99 percent coverage in exchange for our providing pole space for added collectors. On installation, it agreed to 2,000 meters a month after we agreed to schedule customer appointments ourselves, removing a cost it feared.

What this page is doingShowing each concession traded for something the vendor valued, rather than conceded, applies interest-based negotiation to a public contract.
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Making and Documenting the Award

The award memorandum records the evaluation scores, the tradeoff rationale for selecting a proposal that was not the lowest price, the negotiated changes and the price reasonableness determination. The board approves the award at a public meeting. Garrett notes that thorough documentation protects the buyer if the award is challenged.

Debriefing Unsuccessful Bidders

Debriefings tell unsuccessful bidders why they did not win. Federal practice provides for debriefings that cover the evaluation of the offeror's proposal, the overall ranking and the rationale for award, without revealing other offerors' proprietary information (Federal Acquisition Regulation, 2024).

Honest, specific debriefings help vendors improve and show that the process was fair. Bidders who understand why they lost are less likely to protest.

BidderMain weaknessWhat we will tell them
Vendor 1Higher price; strong technicallyPrice was the deciding difference; technical scores were close
Vendor 3Weak coverage study for hilly terrainCoverage analysis did not address our terrain
Vendor 4Limited past performance at this scaleLargest prior program was 12,000 meters

Handling a Protest

If a bidder protests, the utility's procurement rules require a written response within the stated period, a review by counsel and, if warranted, a stay of contract performance. The award memorandum and evaluators' written reasons are the record on which a protest will be decided.

Conclusion

Preparation turned three open issues into trades that met the utility's needs, documentation made the best value award defensible, and honest debriefings respected unsuccessful bidders and reduced the chance of a protest.

References

Federal Acquisition Regulation, 48 C.F.R. pt. 15 (2024).

Fisher, R., Ury, W., & Patton, B. (2011). Getting to yes: Negotiating agreement without giving in (3rd ed.). Penguin.

Garrett, G. A. (2010). World class contracting (5th ed.). CCH.

What the PJM 5400 Module 5 instructions ask for

This written assignment covers the award phase. Expect to plan and describe negotiations with a selected offeror, document an award decision, debrief unsuccessful offerors and explain how protests are handled. Set objectives, fallback positions and alternatives for each issue in a table, explain how concessions were traded, and describe what a debriefing should and should not reveal. Tie every step to the fairness and documentation a public buyer must maintain. Name any issue that is not negotiable and explain why. Describe what each unsuccessful bidder will be told, specifically. Plan protest handling in advance. Show which concession bought which gain. Plan each debriefing in writing.

Inside the PJM 5400 Module 5 example

The paper opens with three issues left after evaluation. A negotiation table sets objectives, fallbacks and alternatives, with research on interest-based negotiation, and identifies one non-negotiable issue. A section describes how each issue was resolved through trades. Sections cover the award memorandum, a debriefing table for three bidders citing federal practice and protest handling. The conclusion ties preparation, documentation and honesty together. Each concession in the negotiation is traded for something the vendor valued, such as pole space or utility-run scheduling, and data ownership is held firm for privacy reasons. A protest section explains the record that would decide a challenge. The negotiation table sets an objective, fallback and alternative for each open issue before talks begin. The conclusion ties preparation to fairness.

Reading the PJM 5400 Module 5 grading rubric

Mentors grade this assignment on thorough negotiation planning, accurate explanation of award and debriefing practice, fairness to bidders and clear writing. Papers that set objectives, fallbacks and alternatives for each issue show preparation. Showing concessions traded for interests demonstrates negotiation skill. Debriefings that are specific without revealing others' proprietary information show command of fair process. Identifying a non-negotiable issue, with its reason, shows principled negotiation. A debriefing table specific to each bidder shows fairness in practice. Award documentation that records the tradeoff rationale shows defensibility. Honest debriefings reduce protests and build the utility's reputation with vendors for future work. Specific reasons help bidders.

PJM 5400 Module 5 help: mistakes that cost marks

Students lose points by negotiating without a plan, by conceding without trades or by describing debriefings that reveal competitors' information. Others skip documentation. Set objectives and fallbacks for each issue. Know your alternative. Trade concessions for what you need. Document the award and debrief each bidder honestly. Identify what you will not trade, and tell each losing bidder the specific reason they lost. Keep the award memorandum complete enough to answer a protest. Write your fallback for each issue before you sit down, and know the alternative you would turn to if talks fail. A free first sample on your own PJM-5400 award phase assignment is available on request.

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More PJM 5400 and M.S. in Management in Project Management sample papers

PJM 5400 Module 5 questions, answered

Where can I find a free PJM 5400 Module 5 sample paper?

Negotiation, award and debriefing plans for a smart meter contract are in the assignment above.

What should a negotiation plan include?

Objectives, fallback positions and the buyer's alternative for each issue.

What is a debriefing?

A meeting or letter explaining to an unsuccessful bidder how its proposal was evaluated and why another was selected.

What should a debriefing not reveal?

Other offerors' proprietary information, such as their detailed pricing or technical approaches.

Why document the award decision thoroughly?

Documentation shows the basis for the award and protects the buyer if a bidder protests.