| Course | MKT-3060 Creating and Implementing the Electronic Enterprise |
|---|---|
| Module | Module 3 |
| Paper type | Module 3 written assignment: building an e-commerce presence |
| Length | About 448 words, 4 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S.B.A. in Marketing |
| Updated | October 2026 |
Free sample paper for MKT 3060 Module 3
Build, Buy or Rent? Planning the Bakery's Online Store
Student Name
B.S.B.A. in Marketing, Thomas Edison State University
MKT-3060: Creating and Implementing the Electronic Enterprise
Mentor Name
Month Day, Year
Build, Buy or Rent? Planning the Bakery's Online Store
Planning With the Systems Development Life Cycle
Laudon and Traver (2020) present the systems development life cycle as a sequence of steps: systems analysis and planning, systems design, building the system, testing, and implementation and maintenance. The analysis step begins with business objectives: sell boxes and gift tins nationally, take subscription orders and let customers choose a ship date.
Build, Buy or Rent?
The bakery should rent a hosted platform. It has no technical staff, and a hosted service handles security and payment compliance, which Module 4 shows are serious obligations. The monthly fee and transaction charges are small compared with the cost of building and securing a site.
| Option | Advantages | Disadvantages |
|---|---|---|
| Custom-built site | Complete control | High cost, long build, ongoing maintenance |
| Open-source software on own hosting | Flexible, low license cost | Requires technical skill the family lacks |
| Hosted e-commerce platform | Fast setup, built-in payments, security and apps, monthly fee | Less control, transaction fees |
Required Features
| Feature | Why it matters |
|---|---|
| Ship-date selection | Customers order gifts for specific holidays |
| Shipping zone rules | Avoid shipping to hot regions in summer without ice packs |
| Gift messages and recipient addresses | Many orders are gifts |
| Subscription option | Supports the monthly box |
| Reviews with photos | Builds trust, as Module 2 showed |
| Inventory limits by bake day | Prevents overselling what the family can bake |
Mobile First
Most visitors will arrive from social media posts on their phones. The site should be designed for small screens first: large photos, a short checkout and support for mobile wallets. Lemon and Verhoef (2016) stress that each touchpoint in the customer journey shapes the experience, and for most customers the first touchpoint will be a phone screen.
Measuring Success
DeLone and McLean (2004) adapted their information systems success model to e-commerce, naming system, information and service quality as what drives use and user satisfaction, which then yield net benefits. For the bakery, measures include page load time and checkout errors for system quality, accurate product and shipping information for information quality, response time to customer questions for service quality, and conversion rate, reorder rate and online revenue for net benefits.
Testing and Launch
Before launch, family members and ten former customers will place test orders on phones and computers. Problems found in testing, such as confusing ship-date choices, will be fixed before public launch. After launch, the family will review the success measures monthly and fix the slowest pages or most common checkout errors first.
Conclusion
A hosted platform, a short list of features tied to the bakery's needs, mobile-first design and measures drawn from a success model give the bakery a store it can launch quickly and improve over time.
References
DeLone, W. H., & McLean, E. R. (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9(1), 31-47. https://doi.org/10.1080/10864415.2004.11044317
Laudon, K. C., & Traver, C. G. (2020). E-commerce 2019: Business, technology, society (15th ed.). Pearson.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96. https://doi.org/10.1509/jm.15.0420
Reading the MKT 3060 Module 3 assignment instructions
Building an e-commerce presence is midterm material as well. Prompts typically ask about the systems development life cycle, choosing among building, buying and renting e-commerce software, site features, mobile design and measuring success. Apply each to your business, compare options in a table and justify your choice. Tie features to specific business needs, and propose measures you could actually track after launch. Compare at least three ways to build the store, and tie your choice to the business's skills and budget. Explain each feature you require by the customer or business need it serves, and set measures you could track from the platform's reports.
How the MKT 3060 Module 3 example is put together
The paper follows the systems development life cycle from objectives. A table compares three ways to build the store and the text chooses one. A table lists required features with the reason for each. A section explains mobile-first design. A section applies the information systems success model to set measures. A testing section and conclusion follow, with the conclusion restating the plan in two sentences. Two tables do most of the work, and the text explains the reasoning behind the choices. The success measures are drawn from a research model and translated into numbers the bakery can see in its platform's reports. The testing plan closes the paper. Every requirement is tied to a reason.
Where the marks sit in the MKT 3060 Module 3 rubric
Store-building papers are judged on sound development concepts, a justified platform choice, features tied to business needs and clear writing. Papers that compare options against the business's skills and budget show judgment. Features listed with reasons demonstrate design thinking rather than a generic checklist. Measures drawn from a research model show understanding of how to judge a site's success, and a testing plan shows awareness of how problems are caught before customers find them. Mentors also value a testing plan that includes real users on real devices before launch. Accurate citations and clear tables complete the assignment. Mentors also credit honest assessment of the business's technical skills when choosing a platform. A realistic plan for launch testing shows the writer understands that problems are cheaper to fix before customers find them.
MKT 3060 Module 3 help: mistakes that cost marks
Students lose points by listing generic features, by recommending a custom build without considering cost or skills or by omitting mobile design. Others propose no way to measure success. Compare options against your business's resources. Explain why each feature matters. Design for the devices your customers use. Choose measures you can track. Keep the feature list focused; every extra feature adds cost and complexity without necessarily helping customers. Test the checkout on several phones before launch, since many small problems only appear on certain devices. A free first sample on your own MKT-3060 Module 3 assignment is available on request.
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MKT 3060 Module 3 questions, answered
Where can I find a free MKT 3060 Module 3 sample paper?
Platform choice, required features and success measures for an online bakery store are planned above.
What is the systems development life cycle?
A sequence of analysis, design, building, testing and implementation and maintenance.
Should a small business build or rent its online store?
Most small businesses without technical staff are better served by a hosted platform.
What does the DeLone and McLean model measure?
System, information and service quality, use and satisfaction, and the net benefits they produce.
Why design for mobile first?
Because many shoppers arrive on phones, often from social media, and need a fast, simple checkout.