| Course | MKT-3060 Creating and Implementing the Electronic Enterprise |
|---|---|
| Module | Module 1 |
| Paper type | Module 1 written assignment: the historic enterprise and business models |
| Length | About 461 words, 4 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S.B.A. in Marketing |
| Updated | October 2026 |
Free sample paper for MKT 3060 Module 1
From Storefront to Shipping Box: An E-Commerce Business Model for a Family Bakery
Student Name
B.S.B.A. in Marketing, Thomas Edison State University
MKT-3060: Creating and Implementing the Electronic Enterprise
Mentor Name
Month Day, Year
From Storefront to Shipping Box: An E-Commerce Business Model for a Family Bakery
The Business
Silk City Pastry is a composite second-generation bakery on Main Street in Paterson. It sells baklava, kunefe and other pastries to walk-in customers, many from the city's large Turkish, Syrian and Palestinian communities, and to local restaurants. Customers who have moved away often ask whether the bakery ships. The family already ships a few boxes a month by hand for regular customers, which shows demand exists before any website is built.
The Eight Elements
Laudon and Traver (2020) describe eight elements of a business model.
The textbook stresses that a business model must answer all eight; a strong value proposition does not make up for an unclear market strategy.
| Element | Silk City Pastry online |
|---|---|
| Value proposition | Authentic, family-made baklava shipped fresh, with the taste of a neighborhood bakery |
| Revenue model | Sales revenue from boxes and gift tins; later, a monthly subscription box |
| Market opportunity | People of Middle Eastern and Mediterranean heritage across the country, and gift buyers |
| Competitive environment | Large online baklava sellers, specialty food marketplaces, local bakeries in other cities |
| Competitive advantage | Family recipes, reputation in a known community, hand-made quality |
| Market strategy | Start with former customers and their networks; then gift seasons such as Ramadan, Eid and the December holidays |
| Organizational development | One family member runs online orders; packing in the morning before the shop opens |
| Management team | Owners who know baking but not e-commerce; plan to hire a part-time digital marketer |
Where Value Comes From
Amit and Zott (2001) studied e-businesses and identified four sources of value creation: efficiency, complementarities, lock-in and novelty. For the bakery, the main sources are complementarities and lock-in. Online sales complement the shop: walk-in customers send boxes to relatives, and the shop's reputation supports online trust. A subscription box creates lock-in, keeping customers buying monthly. Efficiency gains are modest, since baking stays hand-made.
Business Model and Strategy
Teece (2010) argues that a business model is not the same as a strategy; a good model can be copied, so a firm also needs a strategy that protects its advantage. The bakery's advantage, its recipes and community reputation, is hard to copy, but large sellers could compete on price. Its strategy should emphasize authenticity and story, not price.
Risks
Shipping pastries is the main operational risk. Baklava ships well because it keeps for weeks at room temperature, but kunefe, which must be served warm, does not. The online range must therefore be limited to products that travel.
Conclusion
Silk City Pastry's online model rests on a clear value proposition, a heritage and gift market and an advantage in authenticity. Its value comes from complementing the shop and from subscription lock-in, and its strategy must protect what large competitors cannot copy.
References
Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6-7), 493-520. https://doi.org/10.1002/smj.187
Laudon, K. C., & Traver, C. G. (2020). E-commerce 2019: Business, technology, society (15th ed.). Pearson.
Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
What the MKT 3060 Module 1 instructions ask for
MKT-3060 sets ten written assignments on module topics, which carry 30 percent of the grade between them, alongside eight forums, a proctored two-hour exam covering Modules 1 through 3, and a closing marketing plan. This assignment covers business models. Expect to apply the eight elements of a business model to a real or realistic business, explain how it creates value online and distinguish a business model from a strategy. Choose a business you can follow through later assignments on marketing, security and logistics, since a consistent example makes those papers stronger. Describe the business briefly before applying the model, so the reader knows its products, customers and size. Then work through all eight elements, explaining each in a sentence or two rather than listing words.
Inside the MKT 3060 Module 1 example
The paper introduces the business and its customers' request for shipping. A table applies the eight elements, and the text explains why all eight matter. A section uses research on value creation in e-business to identify the business's main sources of value. A section distinguishes model from strategy with research on business models. A risks section limits the product range, and the conclusion summarizes the model and its strategy. The eight-element table is followed by analysis rather than left to speak for itself, and the risks section shows the model has been checked against what the bakery can actually ship.
Reading the MKT 3060 Module 1 grading rubric
E-commerce assignments earn credit for correct concepts, specific application to a business, research support and APA-cited prose. Models that cover all eight elements, and that identify which sources of value actually apply, show analytical depth rather than a template filled in. Distinguishing a business model from a strategy demonstrates understanding beyond the textbook's lists. Practical risks, such as which products can ship, show realism about the business's limits. Mentors also credit papers that state the business's main constraint plainly, here the shipping limits of some products, since a model that ignores constraints will not work. Clear tables help. A business model that the student can carry through the course earns the most.
MKT 3060 Module 1 help from the desk
Students lose points by filling in the eight elements without analysis, by picking a company too big or too fuzzy to model or by confusing the revenue model with the value proposition. Others ignore operational limits. Explain why each element is what it is. Identify where value comes from. Separate the model from the strategy. Name the main operational risk and how the model addresses it. Keep the business you choose for the whole course, so later assignments can build on this model. Explain how the online business will relate to any physical store. A free first sample on your own MKT-3060 business model assignment is available on request.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
More MKT 3060 and B.S.B.A. in Marketing sample papers
- MKT 3060 Module 2: Written Assignment: Trust and the Online Purchase Journey for Baklava
- MKT 3060 Module 3: Written Assignment: Building the Bakery's Online Store
- MKT 3060 Module 4: Written Assignment: Security, Payments and Privacy for a Small Online Seller
- MKT 3060 Module 5: Written Assignment: Search, Social and Email for a Bakery's Online Launch
- MKT 3060 Module 6: Written Assignment: Shipping Pastry Without Breaking It
- MKT 3060 Module 7: Final Project: An E-Commerce Marketing Plan for Silk City Pastry
- MKT 4410 Module 5: Voiceover Presentation: How the Shop Will Use Each Platform
- MKT 3350 Module 5: Project Part 4: Launching the Composter and Forecasting Its First Year
- MKT 4790 Module 2: Marketing Plan Part 1: Strategic Analysis for Canned Farm Cider
MKT 3060 Module 1 questions, answered
Where can I find a free MKT 3060 Module 1 sample paper?
A family bakery's online business model, built on the eight elements and research on value creation, is the assignment above.
What are the eight elements of a business model?
Value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development and management team.
What are the sources of value creation in e-business?
Efficiency, complementarities, lock-in and novelty, according to Amit and Zott.
How is a business model different from a strategy?
A model describes how a firm creates and captures value; a strategy protects its advantage against imitation.
What textbook does MKT-3060 use?
Laudon and Traver's E-commerce 2019: Business, Technology, Society, fifteenth edition, from Pearson.