Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. MKT-3060 is TESU’s Creating and Implementing the Electronic Enterprise course. It covers e-commerce business models, online consumer behavior and digital marketing foundations, building an e-commerce presence, security, payments and ethics, e-commerce marketing and communications, retailing and logistics, and the enterprise of the future, ending in a marketing plan. Searches like "mkt 3060 module 3 assignment example", "MKT3060 sample paper", and "MKT-3060 module samples" land on this page.
What MKT-3060 is really about
Laudon and Traver’s E-commerce: Business, Technology, Society is the text, and the seven modules run from business models and the rise of e-commerce through building a presence, security and payments, and marketing to retailing, logistics and the enterprise of the future.
Ten written assignments apply the modules, and a proctored midterm covers Modules 1 to 3. The final project is a marketing plan of 1,000 to 1,650 words for an e-commerce product or service, with an outline submitted first.
What MKT-3060’s assessments ask for
Ten written assignments carry 30 percent, the proctored midterm 30 percent, the final project 20 percent, split into a 4 percent outline and a 16 percent plan, and eight discussions 20 percent.
Where students lose points in MKT-3060
Marks go on business models filled in without analysis, marketing tactics that ignore customers’ trust, generic feature lists, privacy treated as a checklist, free shipping offered without checking margins and marketing plans without objectives or metrics.
The MKT-3060 drawers
MKT-3060 Module 1 assignment example
Written assignment: a composite Paterson bakery known for baklava and Turkish pastries plans to ship nationally; the paper builds its online business model on Laudon and Traver's eight elements and uses research on value creation in e-business to identify where its advantage would come from. Full sample paper, read it free.
MKT-3060 Module 2 assignment example
Written assignment: the composite Paterson bakery maps an online buyer's journey from a relative's social post to a reorder, and uses research on trust, perceived risk and the customer journey to plan reviews, clear shipping promises and a first-order guarantee. Full sample paper, read it free.
MKT-3060 Module 3 assignment example
Written assignment: the composite bakery plans its online store through the systems development life cycle, chooses a hosted e-commerce platform over a custom build, lists required features from shipping-date selection to gift messages, designs for mobile first and sets success measures drawn from the DeLone and McLean model. Full sample paper, read it free.
MKT-3060 Module 4 assignment example
Written assignment: the composite bakery's online store faces phishing, account takeover and card fraud; the paper relies on its hosted platform for payment card standards, adds two-factor logins and fraud screening, writes a plain privacy notice and limits data collection, using research on privacy and consumer behavior. Full sample paper, read it free.
MKT-3060 Module 5 assignment example
Written assignment: the composite bakery plans its launch across search, social and email, focusing on searches for authentic baklava and holiday gifts, community-driven social posts and a welcome email series, and sets metrics from conversion rate to customer acquisition cost, using a research framework for digital marketing. Full sample paper, read it free.
MKT-3060 Module 6 assignment example
Written assignment: the composite bakery compares in-house packing with a third-party fulfillment center, chooses in-house packing with two-day ground shipping, redesigns the box after test shipments arrive broken, prices shipping into products for orders over $50 and sets a replacement policy, using research on last-mile logistics. Full sample paper, read it free.
MKT-3060 Module 7 assignment example
Final project: the composite Paterson bakery's e-commerce marketing plan targets heritage and gift buyers across the country, sets first-year goals of 3,000 orders and a 30 percent repeat rate, positions on family-made authenticity and sets the online mix, a $9,000 channel plan and controls, with the reasoning for each choice. Full sample paper, read it free.
Your classroom shows something else?
Thomas Edison State University revises courses; module counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.
Using a MKT-3060 sample the right way
Send your MKT-3060 question or the business you are taking online, and a first custom sample comes back free inside 24-48h. Use it to see how each e-commerce concept fits one business, then write your own.
How these samples are written
All seven MKT-3060 samples here follow one composite bakery, so the business model, trust plan, store, security, launch and logistics each feed the final marketing plan.
MKT-3060 questions, answered
What textbook does MKT-3060 use?
Laudon and Traver’s E-commerce 2019: Business, Technology, Society, fifteenth edition, from Pearson.
How long is the MKT-3060 final project?
A marketing plan of 1,000 to 1,650 words, about four to six pages, for an e-commerce product or service.
What does the MKT-3060 midterm cover?
Modules 1 through 3, in a two-hour, closed-book proctored exam.