MKT 4790 Module 5 Implementing and Controlling Example

Course	MKT-4790 Applied Marketing Practices
Module	Module 5
Paper type	Module 5 marketing plan assignment: implementing and controlling marketing plans
Length	About 517 words, 4 pages
Format	APA 7 student paper
School	Thomas Edison State University
Program	B.S.B.A. in Marketing
Updated	October 2026

Free sample paper for MKT 4790 Module 5

From Plan to Shelf: Implementation, Controls and Contingencies for the Cidery's First Retail Year

Student Name

B.S.B.A. in Marketing, Thomas Edison State University

MKT-4790: Applied Marketing Practices

Mentor Name

Month Day, Year

What this page is doingThe title states the purpose of the final plan part, turning strategy into dated actions with measures that show whether it is working.

From Plan to Shelf: Implementation, Controls and Contingencies for the Cidery's First Retail Year

Action Plan

Quarter	Actions	Responsible
1	Book mobile canning; design and approve labels; secure label approvals and state licensing for retail sales; recruit first 10 retailers	Cider maker; co-owner for licensing and sales
2	Launch in 10 stores and 5 restaurants; begin tastings; start social media campaign	Co-owner; taproom manager for tastings
3	Expand to 25 stores and 15 restaurants; summer events at restaurants	Co-owner; part-time sales representative
4	Review results; approach two distributors for year two; plan holiday promotion	Owners

Organizing for Implementation

Walker and Mullins (2013) emphasize that strategies fail more often in implementation than in design, often because responsibilities are unclear or the organization lacks the people and systems to carry them out. In a family business of nine people, the risk is that everyone assumes someone else will do the work. Each action therefore has one named owner. A part-time sales representative, hired in the third quarter, will take over store visits so the co-owner can manage relationships with larger accounts. Jaworski and Kohli (1993) found that market orientation depends on interdepartmental connectedness and on management's emphasis, so the owners will hold a short weekly meeting where the cider maker, taproom manager and sales lead share what they are hearing from customers and retailers.

Measures and Controls

Repeat orders are the most important measure, because a store that does not reorder has found the cider does not sell. Rust et al. (2004) measure marketing's return by what it adds to customers' lifetime value, and retail reorders are the cidery's earliest signal of whether customers come back.

Measure	Target by end of year one	Reviewed
Stores and restaurants stocking the cider	40	Monthly
Cases sold at retail	1,800	Monthly
Repeat orders from retailers	70 percent reorder within 60 days	Monthly
Tasting conversion: tasters who buy	25 percent	After each tasting
Social media followers in target counties	4,000	Quarterly
Gross margin on retail sales	38 percent	Quarterly

What this page is doingNaming repeat orders as the key control, and linking it to customer equity, shows how the plan will tell real traction from first-time curiosity.

Contingency Plans

If fewer than 60 percent of retailers reorder within 60 days, the owners will visit those stores, find out why and shift tasting dollars to the stores where the cider sells. If canning costs rise above budget, the cidery will move from four-packs to sixteen-ounce single cans, which carry a higher price per ounce. If a distributor offers terms in year one, the owners will compare its margin cost with the time spent on direct delivery.

Combining the Parts Into the Final Plan

The final project combines the four plan assignments, revised with mentor feedback, into one document: an executive summary, the strategic analysis and SWOT, the research plan and results, targeting and positioning, the marketing mix and budget, and this implementation and control section. Revision will make the parts consistent, for example by updating the strategic issues to show how each was resolved.

Conclusion

Implementation turns the cidery's strategy into dated actions with named owners. Monthly measures, led by repeat orders, will show whether the strategy works, and contingency plans set in advance will guide the response if it does not.

References

Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109-127. https://doi.org/10.1509/jmkg.68.1.109.24030

Walker, O. C., Jr., & Mullins, J. W. (2013). Marketing strategy: A decision-focused approach (8th ed.). McGraw-Hill/Irwin.

MKT 4790 Module 5 instructions, in plain terms

The fourth marketing plan assignment covers implementing and controlling the plan. Expect to set out action plans with responsibilities and timelines, explain how the organization will carry them out, define measures and controls and plan contingencies. Then combine and revise all four plan parts into the final project, a comprehensive marketing plan worth 15 percent of the grade. Name a responsible person for each action, choose measures you could actually track and set contingency triggers in advance. Use the same business and figures as your earlier plan parts. Revise earlier parts so that figures, targets and names match across the whole plan before you submit the final project.

Inside the MKT 4790 Module 5 example

The paper sets out a quarterly action plan in a table with named owners. An organizing section explains why one owner per action matters in a small business. A measures table sets targets and review dates, and the text identifies the key measure with research support. A contingency section sets three triggers and responses. A section explains how the four parts combine into the final plan, and the conclusion summarizes the role of controls. The tables make the plan easy to check, and the contingency section turns uncertainty into specific responses. The final section explains how revision will make the four parts consistent, which prepares for the final project. Its controls are few and trackable.

Reading the MKT 4790 Module 5 grading rubric

Mentors grade this plan assignment on specific action plans with owners and dates, measurable controls, realistic contingencies and clear explanation of how the plan comes together. Plans that identify the most important measure, and explain why, show understanding of control. Contingencies with triggers, rather than general statements, demonstrate planning skill. A clear account of how the parts will be revised into one consistent plan prepares for a strong final project and shows the writer has kept the whole plan in view. Mentors also look for measures that can actually be collected with the business's systems, such as reorder records. Accurate citations and clear organization complete the assignment. A clear account of revision earns credit.

Common MKT 4790 Module 5 mistakes, and how to avoid them

Students lose points by listing actions without owners or dates, by choosing measures they cannot track or by writing contingency plans without triggers. Others combine the plan parts without revising them, leaving contradictions. Assign every action to someone. Choose a few measures that matter and say how you will get the data. Set a trigger for each contingency. Revise the parts so they tell one story. Hold the measures to a few that can be reviewed monthly. Assign someone to collect each one. Include a brief executive summary. A free first sample on your own MKT-4790 implementation plan or final plan is available on request.

Write yours, or have the desk draft it

This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.

More MKT 4790 and B.S.B.A. in Marketing sample papers

MKT 4790 Module 5 questions, answered

Where can I find a free MKT 4790 Module 5 sample paper?

A first-year action plan, measures and contingencies for a cidery's retail launch, with notes on combining the plan, is above.

What belongs in the implementation section of a marketing plan?

Action plans with responsibilities and timelines, measures and controls, and contingency plans.

Why name one owner for each action?

Because strategies often fail when everyone assumes someone else is responsible.

What is a contingency trigger?

A result, set in advance, that sets off a planned response if the plan falls short.

How is the MKT-4790 final project built?

By combining and revising the four marketing plan assignments into one comprehensive plan.

MKT 4790 Module 5 Marketing Plan Part 4: Implementation, Control and the Complete Plan Example