| Course | MKT-3060 Creating and Implementing the Electronic Enterprise |
|---|---|
| Module | Module 4 |
| Paper type | Module 4 written assignment: e-commerce security, payments and ethical considerations |
| Length | About 452 words, 4 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S.B.A. in Marketing |
| Updated | October 2026 |
Free sample paper for MKT 3060 Module 4
Keeping Customers' Cards and Data Safe: Security, Payments and Privacy for a Family Bakery
Student Name
B.S.B.A. in Marketing, Thomas Edison State University
MKT-3060: Creating and Implementing the Electronic Enterprise
Mentor Name
Month Day, Year
Keeping Customers' Cards and Data Safe: Security, Payments and Privacy for a Family Bakery
Threats a Small Store Faces
Laudon and Traver (2020) describe the main threats to e-commerce: malicious code, phishing and social engineering, credit card fraud and identity theft, spoofing, denial of service and insider threats. Small businesses are frequent targets because they often have weaker defenses. For the bakery, the most likely threats are phishing emails aimed at the family member who runs the store, takeover of the store's administrator account and orders placed with stolen cards.
Payments and Payment Card Standards
The Payment Card Industry Data Security Standard sets requirements for any business that stores, processes or transmits cardholder data. By using a hosted platform with its own payment processing, the bakery never stores card numbers, which greatly reduces its compliance burden; the platform carries most of the obligation. The bakery must still complete the simple self-assessment its processor requires and keep its own accounts secure. Customers will also be able to pay with mobile wallets, which do not share card numbers with the store at all.
Added Security Steps
| Threat | Step |
|---|---|
| Phishing | Training for the family; never click links in unexpected payment or shipping emails |
| Account takeover | Two-factor authentication on the store and email accounts; separate logins for each user |
| Card fraud | Turn on the platform's fraud analysis; hold large first orders shipping to a different address than billing until verified |
| Lost data | Platform backups; export orders weekly |
Privacy and Ethics
The bakery will collect names, addresses, emails and order histories. Acquisti et al. (2015) reviewed research on privacy and found that people's privacy decisions are uncertain, depend on context and can be easily influenced by how choices are framed, which means businesses have both the power and the responsibility to set fair defaults. The bakery will collect only what it needs to fill orders and send updates, keep marketing emails opt-in rather than pre-checked, write a short privacy notice in plain language and never sell customer lists. State privacy laws, including New Jersey's, increasingly give consumers rights over their data, and fair defaults keep the bakery ahead of those obligations.
Trust as a Business Asset
Module 2 showed that trust drives first purchases. A security incident or a careless use of data would undo that trust quickly, especially in a community where word travels fast. Structural assurances help create trust in online sellers, according to Gefen et al. (2003), and visible security practices are among the most important of them.
Conclusion
By using a hosted platform for payments, adding simple security steps and treating customer data with restraint and clear consent, the bakery can meet its obligations and protect the trust its online business depends on.
References
Acquisti, A., Brandimarte, L., & Loewenstein, G. (2015). Privacy and human behavior in the age of information. Science, 347(6221), 509-514. https://doi.org/10.1126/science.aaa1465
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90. https://doi.org/10.2307/30036519
Laudon, K. C., & Traver, C. G. (2020). E-commerce 2019: Business, technology, society (15th ed.). Pearson.
MKT 3060 Module 4 instructions, in plain terms
This written assignment covers e-commerce security, payment systems and ethical issues. Expect questions on threats, defenses, payment methods and card security standards, and privacy and ethics in the use of customer data. Apply them to your business: name the threats most likely to affect it, the steps it will take and how it will handle personal information. Distinguish what a hosted platform handles from what the business remains responsible for, and support your ethical reasoning with research. Be precise about what your platform or payment processor handles and what you remain responsible for. Describe how you will treat customer data, and explain why your choices are fair to customers as well as lawful.
Inside the MKT 3060 Module 4 example
The paper identifies the threats most relevant to a small store. A section explains how payment card standards apply when using a hosted platform. A table pairs each threat with a step. A privacy section uses research on how people make privacy decisions to justify opt-in defaults and limited collection. A section ties security to the trust built in Module 2, and the conclusion summarizes the obligations and plan. The threat table keeps the analysis practical, and the privacy section moves beyond compliance to the ethics of defaults, with research to support the choice. The closing connection to trust ties security to the business's revenue. The plan's steps can all be completed in a week.
Where the marks sit in the MKT 3060 Module 4 rubric
The grade rewards accurate understanding of security and payment concepts, practical steps for a specific business, thoughtful treatment of privacy and ethics and clear writing. Papers that distinguish the platform's responsibilities from the business's own show precise understanding. Using research to justify privacy choices demonstrates ethical reasoning beyond compliance. Steps matched to specific threats show the analysis is practical rather than generic. Mentors also credit papers that avoid overstating legal requirements and that describe standards accurately. Clear organization and citations complete the work. A clear table of threats and defenses makes the plan easy to follow and check. Steps the business can afford earn credit, and a clear statement of what the platform covers avoids a common error.
MKT 3060 Module 4 help from the desk
Students lose points by listing threats without steps, by assuming a hosted platform removes all responsibility or by treating privacy as a legal checklist only. Others overstate legal requirements. Match each threat to a defense. Explain what the platform handles and what you must still do. Decide what data you truly need. Write privacy choices a customer would see as fair. Turn on two-factor authentication and fraud screening in your platform before launch, and write your privacy notice in plain language. Review platform security settings twice a year. A free first sample on your own MKT-3060 Module 4 assignment is available on request.
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MKT 3060 Module 4 questions, answered
Where can I find a free MKT 3060 Module 4 sample paper?
Security, payment standards and privacy for a small bakery's online store are covered in the assignment above.
What is the PCI Data Security Standard?
A set of security requirements for businesses that store, process or transmit payment card data.
How does a hosted platform affect payment security?
If the platform processes payments, the business does not store card data and its compliance burden shrinks.
What are common threats to small online stores?
Phishing, account takeover and card fraud are among the most common.
Why use opt-in defaults for marketing emails?
Research shows defaults strongly shape privacy choices, so opt-in respects customers' real preferences.