| Course | MKT-3350 New Product Development and Marketing |
|---|---|
| Module | Module 5 |
| Paper type | Module 5 project part 4: product launch and final submission |
| Length | About 534 words, 4 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S.B.A. in Marketing |
| Updated | October 2026 |
Free sample paper for MKT 3350 Module 5
Launching an Apartment Composter: Positioning, Forecast and Launch Controls
Student Name
B.S.B.A. in Marketing, Thomas Edison State University
MKT-3350: New Product Development and Marketing
Mentor Name
Month Day, Year
Launching an Apartment Composter: Positioning, Forecast and Launch Controls
Strategic Platform and Target
The textbook describes launch planning as beginning with strategic givens and the strategic platform: how aggressive the launch will be and what the product's role is (Crawford & Di Benedetto, 2021). The dehydrator is a new-to-the-company product in a young category, so the launch will be moderately aggressive, focused on early adopters. The target is apartment dwellers aged 25 to 45 in metropolitan areas who already compost or want to and who buy kitchen products online and at home goods chains. Rogers (2003) describes innovators and early adopters as the first groups to adopt an innovation and as sources of influence on later adopters; reviews and social posts from this group will drive later sales.
Positioning
Positioning statement: "For apartment dwellers who want to compost without a yard, the Shore countertop composter turns a day's scraps into a small, odor-free dry mix overnight, unlike bins that only hold scraps until they smell."
Launch Marketing Mix
| Element | Decision |
|---|---|
| Product | Dehydrator plus a starter pack of filters; companion sealed bin at $39 |
| Price | $129 dehydrator; launch bundle with two filter packs at $139 |
| Distribution | Two national home goods chains in the Northeast, the company's website and one large online marketplace |
| Promotion | Launch with 200 reviewer units to sustainability influencers and apartment bloggers; paid social ads; in-store demonstration displays; partnerships with towns running food scrap programs |
First-Year Forecast
The textbook presents the awareness, trial, availability and repeat model for forecasting a new product's sales. For the target market, estimated at about 3 million households in the Northeast:
Adding companion bin sales and online sales outside the core target, the forecast is about 18,000 first-year units. The most uncertain assumption is awareness, which depends on reviews. Over later years, sales are likely to follow the diffusion pattern Bass (1969) modeled, in which early buyers driven by innovation are joined by a growing number who buy because others have, so year one is a base rather than a ceiling.
| Step | Assumption | Result |
|---|---|---|
| Target households | Apartment composters and would-be composters | 3,000,000 |
| Awareness | 12 percent aware in year one | 360,000 |
| Trial among aware | 5 percent buy | 18,000 |
| Availability | 85 percent can find it in store or online | 15,300 |
| Repeat | Filter packs, not repeat units; first-year units | about 15,300 |
Launch Control
The textbook recommends identifying potential problems before launch and setting triggers for responses. Three controls follow. If average online ratings fall below 4.0 stars in the first two months, the team will analyze reviews and fix the most common complaint. If returns exceed 8 percent, it will inspect returned units and contact buyers. If sell-through at the chains falls below 40 percent in the first 90 days, it will add demonstrations or adjust the bundle.
Final Submission
The final submission combines Parts 1 through 4, revised: the opportunity and charter, the concepts, the evaluation and concept test, the protocol and testing, and this launch plan, with an executive summary.
Conclusion
The launch targets early adopters with a clear positioning, a focused channel plan and reviewer-driven promotion. A step-by-step forecast estimates about 18,000 first-year units, and controls set in advance will catch problems with ratings, returns or sell-through early.
References
Bass, F. M. (1969). A new product growth for model consumer durables. Management Science, 15(5), 215-227. https://doi.org/10.1287/mnsc.15.5.215
Crawford, C. M., & Di Benedetto, C. A. (2021). New products management (12th ed.). McGraw Hill.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
MKT 3350 Module 5 instructions, in plain terms
Part 4 of the project covers product launch, and the final submission combines all four parts. Expect to set the strategic platform, target market and positioning, design the launch marketing mix, forecast sales and plan launch controls. Use the textbook's forecasting model with stated assumptions, and identify the most uncertain step. Set specific triggers for launch problems. In the final submission, revise earlier parts so the project tells one consistent story from opportunity to launch. Use your earlier parts as the foundation and revise them for consistency in the final submission. Show each step of the forecast with its assumption, and name the step you are least sure of.
How this MKT 3350 Module 5 example is built
The paper sets the strategic platform and target, using research on how innovations spread. A full positioning statement follows. A table sets out the launch mix. A forecast table works through each step of the model with assumptions, and the text names the most uncertain one. A launch control section sets three triggers. A section explains the final submission, and the conclusion summarizes the launch plan. Tables carry the mix and the forecast, and the text explains the reasoning. The launch controls translate the forecast's uncertainty into triggers the team can act on quickly. The final submission section shows how the four parts fit together into one document. The positioning statement is written in full, naming target, benefit and point of difference.
Where the marks sit in the MKT 3350 Module 5 rubric
Mentors grade this project part on a coherent launch strategy, a well-reasoned forecast, specific launch controls and clear writing. Forecasts built step by step with stated assumptions show understanding of the textbook's model. Controls with triggers demonstrate launch management skill. A final submission that revises earlier parts into a consistent whole earns more than parts simply stacked together, and research on diffusion supports the choice of a first target. Mentors also value a launch plan that focuses limited resources on the first target rather than trying to reach everyone. Forecast and mix tables that match the text, with correct references, complete the project and make the final submission easy to review.
MKT 3350 Module 5 help from the desk
Students lose points by forecasting with a single guess, by setting controls without triggers or by launching to everyone at once. Others forget repeat purchases or availability. Work through each step of the forecast. Name your most uncertain assumption. Set triggers for problems. Revise earlier parts before combining them. Make sure your launch price, channels and promotion match the positioning statement. Include an executive summary in the final submission. Explain what you would do if the forecast's weakest step, awareness, came in lower than planned. A free first sample on your own MKT-3350 launch plan or final submission is available on request.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
More MKT 3350 and B.S.B.A. in Marketing sample papers
- MKT 3350 Module 1: Case Study: New Coke and the Strategy Behind New Products
- MKT 3350 Module 2: Project Part 1: Opportunity and Concepts for a Countertop Composter
- MKT 3350 Module 3: Project Part 2: Screening and Testing the Composter Concepts
- MKT 3350 Module 4: Project Part 3: Developing and Testing the Dehydrator
- MKT 4790 Module 3: Marketing Plan Part 2: A Research Plan for Retail Cider
- MKT 4410 Module 7: Final Project: A Social Media Marketing Plan Presentation for the Bike Shop
- MKT 3060 Module 3: Written Assignment: Building the Bakery's Online Store
MKT 3350 Module 5 questions, answered
Where can I find a free MKT 3350 Module 5 sample paper?
Launching the apartment composter, from positioning to an 18,000-unit forecast and launch triggers, is Part 4 above.
What is the A-T-A-R model?
A forecasting model that multiplies awareness, trial, availability and repeat to estimate a new product's sales.
Why target early adopters at launch?
They adopt first and influence later adopters through reviews and word of mouth.
What is launch control?
Identifying potential launch problems in advance and setting triggers and responses.
What does the MKT-3350 final submission include?
All four project parts, revised and combined into one document with an executive summary.