APS 4020 Module 2 Written Assignment: A Quality Strategy That Wins Back Supermarket Accounts Example

Reviewed by Edgar Pennington, MBA Thomas Edison State University Updated October 2026

This APS 4020 Module 2 example is a written assignment for APS-4020, Applied Quality Management, part of TESU's B.S.B.A. in Operations Management. The second module, on planning and execution for competitive advantage, connects quality to strategy, asking how organizations plan to compete on quality and then carry the plan out. The Paterson bakery's supervisor builds a plan after the bakery lost two supermarket accounts to a competitor. The paper follows the textbook's planning steps through analysis, vision, mission and objectives and uses research on how quality practices affect performance. Execution runs through daily operations. Each objective has a named owner. Monthly reviews follow.

CourseAPS-4020 Applied Quality Management
ModuleModule 2
Paper typeWritten assignment: planning and execution for competitive advantage
LengthAbout 504 words, 4 pages
FormatAPA 7 student paper
SchoolThomas Edison State University
ProgramB.S.B.A. in Operations Management
UpdatedOctober 2026

Free sample paper for APS 4020 Module 2

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Dependable Every Morning: A Quality-Based Strategic Plan for a Wholesale Bakery

Student Name

B.S.B.A. in Operations Management, Thomas Edison State University

APS-4020: Applied Quality Management

Mentor Name

Month Day, Year

What this page is doingThe title states the competitive promise the plan builds on, dependability for customers who open their stores at dawn.
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Dependable Every Morning: A Quality-Based Strategic Plan for a Wholesale Bakery

Why a Plan Now

Last spring two supermarket chains moved their bagel orders, about 9 percent of our sales, to a larger bakery in Clifton. Their buyers said our products were good but our deliveries were sometimes late and bag weights varied. Quality had become a strategic problem.

Strategic Analysis

Goetsch and Davis (2020) describe strategic planning as a process that begins with understanding the organization's situation, then sets a vision, mission and broad objectives, and finally plans specific tactics. A SWOT analysis summarizes the situation.

The analysis shows that our product is not the problem; dependability is.

StrengthsWeaknesses
Recipes customers like; loyal deli and restaurant accounts; experienced bakersLate deliveries on 6 percent of routes; bag weights vary; no quality data
OpportunitiesThreats
Growing demand for fresh local products in supermarkets; two chains seeking new suppliersLarger competitors with automated lines; rising flour and fuel costs

Vision, Mission and Broad Objectives

Vision: to be the most dependable wholesale bakery in North Jersey, delivering fresh, consistent products before our customers open.

Mission: we bake bagels, rolls and breads to recipes our customers trust and deliver them complete, correct and on time every morning.

Broad objectiveMeasureTarget in 12 months
On-time deliveryDeliveries arriving before the customer's opening timeFrom 94 to 99 percent
Weight accuracyBags within 2 percent of labeled weightFrom 88 to 98 percent
Returns and refusalsShare of deliveries returned or refusedFrom 2.3 to under 1 percent
What this page is doingTurning the buyers' complaints into three measurable objectives shows how strategy and quality become the same plan.
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Execution

Kaynak (2003) found in a study of manufacturing and service firms that total quality practices, including management leadership, training, employee relations and supplier quality, improved financial and market performance largely through their effect on operational performance such as quality and delivery. That supports focusing first on operations. Sousa and Voss (2002), reviewing quality management research, caution that practices should fit an organization's context, which for a small bakery means starting with a few measures everyone can see. Execution will include a route review with drivers to fix the 6 percent of late runs, weight checks at the bagging station every hour, recorded on a simple chart, a monthly meeting of bakers, packers and drivers to review the three measures and a quarterly call to each major customer.

Who Owns Each Objective

The night production supervisor owns weight accuracy, the delivery manager owns on-time delivery and the owner owns the returns objective, since returns reflect every part of the operation. Each owner will report monthly at a short meeting where the three measures are posted, and any measure that misses its monthly milestone for two months running will get a focused improvement project. Putting names next to objectives turns the plan from a statement of hopes into commitments the bakery can track.

Conclusion

The lost accounts showed that quality for our customers means dependability. A plan that sets a clear vision and three measurable objectives, and executes through operations, is the bakery's best path to winning back supermarket business.

References

Goetsch, D. L., & Davis, S. B. (2020). Quality management for organizational excellence: Introduction to total quality (9th ed.). Pearson.

Kaynak, H. (2003). The relationship between total quality management practices and their effects on firm performance. Journal of Operations Management, 21(4), 405-435. https://doi.org/10.1016/S0272-6963(03)00004-4

Sousa, R., & Voss, C. A. (2002). Quality management re-visited: A reflective review and agenda for future research. Journal of Operations Management, 20(1), 91-109. https://doi.org/10.1016/S0272-6963(01)00088-2

APS 4020 Module 2 instructions, in plain terms

APS-4020's six written assignments, worth 20 percent together, are not tied to modules in the syllabus, so this page shows one alongside Module 2, which deals with planning and execution for competitive advantage. You will link quality to strategy, analyze an organization's situation, write a vision, mission and broad objectives that include quality and plan execution. Goetsch and Davis's chapter on strategic planning is the base, and research on quality practices and performance adds evidence. Make objectives measurable with baselines and targets, and show how execution reaches the operations that produce quality. Name who will own each objective and how progress will be reviewed. A SWOT table helps when each entry leads somewhere.

How the APS 4020 Module 2 example is put together

The paper opens with lost accounts and the buyers' reasons, which make quality strategic. Goetsch and Davis's planning steps structure the paper, beginning with a SWOT table that shows dependability, not product, as the weakness. A vision, mission and three measurable objectives follow, with baselines and targets in a table. Kaynak's study supports executing through operations, and Sousa and Voss's review supports adapting practices to context. Execution includes a route review, hourly weight checks, monthly cross-function meetings and customer calls. Each objective is given an owner, with monthly reporting and a rule for launching an improvement project when a target slips. The SWOT table shows the problem is dependability, not product.

Where the marks sit in the APS 4020 Module 2 rubric

Credit in this assignment comes from a strategic analysis grounded in evidence, a vision and mission that make quality central, measurable objectives, an execution plan that reaches operations and APA writing. Papers that connect customers' reasons for leaving to objectives show strategic thinking. Research linking quality practices to performance strengthens the case. Specific execution steps with owners and measures show practical judgment. Clear tables help readers check the plan. Mentors also look for ownership and review, since objectives without owners rarely move. A strategy table such as a SWOT earns credit only when it points to the objectives that follow from it, so link each weakness to a target. Clear ownership of each target also earns credit.

APS 4020 Module 2 help: mistakes that cost marks

Students lose points by writing vision statements with no measures, by listing SWOT items unrelated to quality or by ending with objectives but no execution. Start with evidence of a competitive problem, analyze the situation, state a vision and mission that customers would recognize, set measurable objectives and explain how operations will achieve them. A free first draft of your APS-4020 Module 2 assignment can be built on your organization. Put a name and a review date next to each objective so the plan can be followed. Test every objective by asking whether a customer would notice if it were met; if not, choose a different measure.

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More APS 4020 and B.S.B.A. in Operations Management sample papers

APS 4020 Module 2 questions, answered

Where can I find a free APS 4020 Module 2 sample paper?

The written assignment above builds a quality-based strategic plan for a wholesale bakery that lost supermarket accounts.

What are the steps of strategic planning in quality management?

Analyzing the situation, setting a vision, mission and broad objectives, and planning specific tactics and execution.

How do quality practices affect firm performance?

Kaynak found they improve financial and market performance largely through better operational performance.

What should a quality objective include?

A measure, a baseline and a target with a date, such as on-time delivery from 94 to 99 percent in a year.

What does the APS-4020 midterm cover?

The first five modules, tested in two proctored hours with multiple-choice items and short essays.