Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. MKT-3350 is TESU’s New Product Development and Marketing course. It covers strategic product development and the product innovation charter, concept generation, concept evaluation through screening and testing, the product development process with protocols and prototypes, and product launch with forecasting and launch control. Searches like "mkt 3350 module 3 assignment example", "MKT3350 sample paper", and "MKT-3350 module samples" land on this page.
What MKT-3350 is really about
Crawford and Di Benedetto’s New Products Management is the text, and the five modules are Introduction to Strategic Product Development, The Concept Generation Process, The Concept Evaluation Process, The Product Development Process and Product Launch.
Six written assignments are case studies, and a new product development project is built in four parts from Module 2 through Module 5, then combined into a final submission.
What MKT-3350’s assessments ask for
The project carries 49 percent, 11 percent for each of four parts and 5 percent for the final submission, six case studies 36 percent and five discussions 15 percent.
Where students lose points in MKT-3350
Marks go on cases retold without analysis, concepts generated before customer problems are found, scoring models without weights, protocols that specify designs instead of benefits, untested prototypes and forecasts that rest on a single guess.
The MKT-3350 drawers
MKT-3350 Module 1 assignment example
Case study: Coca-Cola's 1985 replacement of its formula with New Coke, backed by about 200,000 taste tests and reversed within 79 days, is analyzed through the new products process and the product innovation charter, showing how a product that won on taste lost on meaning. Full sample paper, read it free.
MKT-3350 Module 2 assignment example
Project part 1: a composite Edison housewares company identifies apartment dwellers who want to compost but lack space and tolerate no odor, writes a product innovation charter, finds problems through 20 home interviews and generates five concepts with problem analysis and attribute listing. Full sample paper, read it free.
MKT-3350 Module 3 assignment example
Project part 2: the composite housewares company screens five composter concepts, scores the survivors on a weighted model of technical and commercial factors, and concept-tests two with 150 apartment dwellers; the electric dehydrator wins on purchase intent at $129 despite a higher cost, and the sealed bin becomes a lower-priced companion. Full sample paper, read it free.
MKT-3350 Module 4 assignment example
Project part 3: the composite housewares company writes a product protocol for the countertop dehydrator, runs development with a cross-functional team and an outside engineering partner, builds two prototypes and tests 30 units in apartments for four weeks, fixing a noise complaint before tooling. Full sample paper, read it free.
MKT-3350 Module 5 assignment example
Project part 4: the composite housewares company launches its countertop dehydrator as a premium apartment composter at $129, through two home goods chains and online, forecasts about 18,000 first-year units with the awareness, trial, availability and repeat model, and sets launch controls on reviews, returns and sell-through. Full sample paper, read it free.
Your classroom shows something else?
Thomas Edison State University revises courses; module counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.
Using a MKT-3350 sample the right way
Send your MKT-3350 case or the product you are developing, and a first custom sample comes back free inside 24-48h. Use it to see how each stage of the process is carried out, then build your own.
How these samples are written
After the opening case, the MKT-3350 samples here follow one composite product from customer interviews to launch, so each project part builds on the last as the course intends.
MKT-3350 questions, answered
What textbook does MKT-3350 use?
Crawford and Di Benedetto’s New Products Management, twelfth edition, from McGraw Hill.
How is the MKT-3350 project graded?
In four parts worth 11 percent each and a final submission worth 5 percent, 49 percent in all.
What are the MKT-3350 written assignments?
Six case studies on topics tied to the modules, worth 36 percent together.