| Course | MKT-4410 Marketing with Digital and Social Media |
|---|---|
| Module | Module 7 |
| Paper type | Final project: social media marketing plan presentation |
| Length | About 739 words, 5 pages |
| Format | APA 7 slide deck with speaker notes |
| School | Thomas Edison State University |
| Program | B.S.B.A. in Marketing |
| Updated | October 2026 |
Free sample paper for MKT 4410 Module 7
Getting Red Bank Riding: A Social Media Marketing Plan for Two Rivers Cycle
Student Name
B.S.B.A. in Marketing, Thomas Edison State University
MKT-4410: Marketing with Digital and Social Media
Mentor Name
Month Day, Year
Slide 1: Getting Red Bank Riding
A social media marketing plan for Two Rivers Cycle, Red Bank, New Jersey.
Speaker notes: Hello, and thank you for joining me. In the next twelve minutes I will walk you through a one-year social media plan for our shop, where four of us run sales, repairs and rides. The goal is simple: get more people riding, and riding with us.
Slide 2: Where We Are Now
Posting when there is time; few followers; no way to tell if posts bring anyone in.
Speaker notes: Today the shop posts photos of new bikes when the owner has a spare moment. Messages sometimes wait days. Sales are steady, but the shop cannot tell whether social media helps at all.
Slide 3: Goals for the Year
400 members in the ride group; 300 test-ride and service bookings from social links; 2 employer partnerships; 25 percent of new customers naming social media.
Speaker notes: Our goals are tied to business results. Four hundred riders in our Facebook group, three hundred bookings that come through social links, two bike-to-work partnerships and a quarter of new customers telling us they found us on social media.
Slide 4: Who We Want to Reach
Adults within 20 miles who ride for fitness or commuting; people curious about e-bikes; HR and wellness managers at nearby employers.
Speaker notes: We have three audiences. Fitness and commuting riders, people considering an e-bike and the managers who decide on employee wellness programs. Each audience lives on a different platform.
Slide 5: The Platform Mix
Instagram: inspiration. Facebook group: the ride community. YouTube: repair lessons. LinkedIn: employer partners. TikTok: a year-two test.
Speaker notes: Each platform has one job. Kietzmann et al. (2011) show that platforms emphasize different building blocks, so we match them to our goals. Instagram shows bikes and routes, the Facebook group runs the ride community, YouTube hosts repair videos and LinkedIn reaches employers.
Slide 6: Content Strategy
Four pillars: local routes, repair know-how, rider stories, new bikes. About one post in four about products.
Speaker notes: Content is built on four pillars. Most of it is useful or inspiring rather than promotional. Berger and Milkman (2012) found that useful and awe-inspiring content is more likely to be shared, which is why route photos and repair tips lead.
Slide 7: A Week of Content
Monday new bikes; Wednesday repair video; Friday route with a question; Sunday rider story.
Speaker notes: This weekly rhythm is realistic for four people. Posts are planned monthly in a shared calendar and scheduled ahead, so the spring rush does not stop us posting.
Slide 8: Community and Partnerships
Weekend rides organized in the Facebook group; tune-up days at employers through LinkedIn; local trail clean-ups.
Speaker notes: Riders talk to each other online about where to buy and where to ride; Mangold and Faulds (2009) showed that this customer-to-customer talk is part of a firm's promotion whether or not the firm joins in. The ride group and community events give riders something to talk about and invite friends to.
Slide 9: Tools and Team
A content calendar, a post scheduler, alerts for mentions, one inbox and the platforms' own analytics. The owner leads; one employee runs YouTube and, later, TikTok.
Speaker notes: The toolkit from our Module 2 presentation keeps the work to about four hours a week. Customer messages get a reply the same working day, through a shared inbox.
Slide 10: Budget
$6,000 for the year: $2,500 video equipment and editing; $2,000 boosted posts before spring and holiday sales; $1,000 events; $500 tools.
Speaker notes: The budget is modest. Most of it buys the ability to make good videos and a small amount of paid reach at the moments when people buy bikes.
Slide 11: Measuring and Adjusting
Booking links tagged by platform, in-shop codes from posts and a counter question for every new customer. Monthly one-page report; change pillars that underperform after two months.
Speaker notes: We measure what customers do, not only likes. Hoffman and Fodor (2010) recommend judging social media by customer actions and investments. Each month we review bookings, codes and counter answers, and we shift time toward what works.
Slide 12: The Plan in One Line
Inspire, gather, teach, partner, and measure what brings riders in.
Speaker notes: That is the plan: Instagram for inspiration, the ride group for community, YouTube for teaching, LinkedIn for partners, and steady measurement of the visits and bookings that result. Thank you. I welcome your questions.
References
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192-205. https://doi.org/10.1509/jmr.10.0353
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review, 52(1), 41-49.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. https://doi.org/10.1016/j.bushor.2011.01.005
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365. https://doi.org/10.1016/j.bushor.2009.03.002
What the MKT 4410 Module 7 instructions ask for
For 30 percent of the MKT-4410 grade, the final project has you develop a social media marketing plan for an existing company and present it with slides, speaker notes and audio narration of each slide. Use your written assignments and voiceover presentations as building blocks. Cover the situation, goals, audiences, platform mix, content strategy, community, tools and team, budget, metrics and controls. Keep slides brief and put explanation in the notes, and narrate naturally rather than reading the slides. Plan twelve to fifteen slides for about twelve minutes of narration. Make sure your goals have numbers and your budget fits the company. Keep the slide count manageable and practice the timing.
How the MKT 4410 Module 7 example is put together
The presentation moves from the situation to measurable goals, three audiences and a platform mix with one job per platform. Slides on content strategy and a weekly rhythm cite research on sharing. Slides on community, tools, team and budget show how the plan will run. A measurement slide sets decision rules with research support, and the final slide states the plan in one line. Each slide's notes carry the explanation. Every slide draws on an earlier assignment or presentation, so the plan gathers the whole course's work. The closing line gives the audience something to remember, and the notes on each slide carry the reasoning. The narration closes with an invitation for questions. Speaker notes carry the reasoning for each slide.
MKT 4410 Module 7 rubric: what earns full marks
The final presentation is judged on a full, consistent plan, slides and notes that communicate clearly, narration quality and use of course concepts and research. Plans with measurable goals, platform jobs and decision rules show strategic thinking. Building on earlier assignments and presentations demonstrates integration across the course. A realistic budget and team for the company's size show a four-person shop could run this plan. Mentors also value a clear connection between goals on an early slide and measures on a late one, which shows the plan is designed to be checked. A budget sized to the company and a team that could carry the plan show realism.
MKT 4410 Module 7 help from the desk
Students lose points by presenting a plan without goals, by crowding slides with text, by recommending every platform or by omitting measurement. Others narrate by reading the slides aloud. Set goals with numbers. Give each platform a job. Keep slides short and notes full. End with how you will measure and adjust. Practice the narration so it flows naturally from slide to slide. Include a references slide with every source cited in your notes. Show your goals again on the measurement slide so the audience can see what success will look like. A free first sample on your own MKT-4410 final project is available on request.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
More MKT 4410 and B.S.B.A. in Marketing sample papers
- MKT 4410 Module 1: Written Assignment: Choosing the Social Media Mix for a Bike Shop
- MKT 4410 Module 2: Voiceover Presentation: Cybersocial Tools for a Four-Person Shop
- MKT 4410 Module 3: Written Assignment: A Content Strategy Built on Local Riding Stories
- MKT 4410 Module 4: Written Assignment: LinkedIn for Bike-to-Work Partnerships
- MKT 4410 Module 5: Voiceover Presentation: How the Shop Will Use Each Platform
- MKT 4410 Module 6: Written Assignment: Measuring Whether Social Media Brings Riders In
- MKT 3060 Module 2: Written Assignment: Trust and the Online Purchase Journey for Baklava
- MKT 4790 Module 2: Marketing Plan Part 1: Strategic Analysis for Canned Farm Cider
- MKT 3350 Module 4: Project Part 3: Developing and Testing the Dehydrator
MKT 4410 Module 7 questions, answered
Where can I find a free MKT 4410 Module 7 sample paper?
A twelve-slide narrated social media marketing plan for a bike shop is the final project above.
What does the MKT-4410 final project require?
A social media marketing plan for an existing company, presented as slides with speaker notes and narration.
How much is the MKT-4410 final project worth?
Thirty percent of the course grade.
What should a social media marketing plan include?
Situation, goals, audiences, platform mix, content strategy, community, tools and team, budget, metrics and controls.
Why put explanation in speaker notes rather than on slides?
Short slides keep the audience listening, while notes and narration carry the detail.