Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. MKT-4790 is TESU’s Applied Marketing Practices course. It covers marketing management and market orientation, strategic analysis and SWOT, marketing research for planning, developing the marketing strategy from targeting to the marketing mix, and implementing and controlling the plan, combined into a final marketing plan. Searches like "mkt 4790 module 3 assignment example", "MKT4790 sample paper", and "MKT-4790 module samples" land on this page.
What MKT-4790 is really about
Walker and Mullins’s Marketing Strategy: A Decision-Focused Approach is the text, and the five modules run from an overview of marketing management through strategic analysis, marketing research and strategy to implementation and control.
Seven written assignments apply the concepts, and four marketing plan assignments in Modules 2 to 5 build the plan, which students combine and revise into a comprehensive final project. Rubrics for each assignment are in the course’s Evaluation Rubrics folder.
What MKT-4790’s assessments ask for
Four marketing plan assignments carry 40 percent, seven written assignments 35 percent, the final project 15 percent and five discussions 10 percent.
Where students lose points in MKT-4790
Points go on market orientation treated as yes or no, SWOT grids that lead nowhere, research with no decision attached, positioning statements that fit any brand, mix elements that contradict one another and implementation plans without owners, measures or triggers.
The MKT-4790 drawers
MKT-4790 Module 1 assignment example
Written assignment: a composite Hopewell Valley cidery that sells mostly in its taproom asks whether it is market-oriented; the paper applies the marketing concept and research on market orientation, finds strong customer contact but weak competitor intelligence and coordination, and frames the decisions a retail expansion will require. Full sample paper, read it free.
MKT-4790 Module 2 assignment example
Marketing plan part 1: the composite cidery's situation analysis covers the craft beverage shelf in central New Jersey, three customer groups, national ciders and local craft beer as competitors and its own strengths in orchard sourcing and taproom loyalty; a SWOT analysis yields three strategic issues for the plan. Full sample paper, read it free.
MKT-4790 Module 3 assignment example
Marketing plan part 2: the composite cidery's research plan turns three strategic issues into objectives, uses state sales data and store audits as secondary research, interviews twelve retailers and surveys 400 craft beverage buyers, tests two positioning statements and sets decision rules for each result. Full sample paper, read it free.
MKT-4790 Module 4 assignment example
Marketing plan part 3: research results lead the composite cidery to target craft beverage explorers first, position on dry cider from its own New Jersey orchards, sell four-packs at $14.99 directly to 25 retailers with tastings, and spend its $40,000 budget on in-store sampling, social media and restaurant placements. Full sample paper, read it free.
MKT-4790 Module 5 assignment example
Marketing plan part 4: the composite cidery's first-year action plan assigns owners and dates to canning, retailer recruitment, tastings and social media, sets monthly measures from stores stocked to repeat orders, defines triggers for contingency plans, and explains how the four parts combine into the final plan. Full sample paper, read it free.
Your classroom shows something else?
Thomas Edison State University revises courses; module counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.
Using a MKT-4790 sample the right way
Send your MKT-4790 assignment or the business you are planning for, and a first custom sample comes back free inside 24-48h. Use it to see how each plan part builds on the last, then write your own.
How these samples are written
The five MKT-4790 samples here follow one composite cidery, so the strategic issues found in the analysis are answered by the research, the strategy and the implementation plan in turn.
MKT-4790 questions, answered
What textbook does MKT-4790 use?
Walker and Mullins’s Marketing Strategy: A Decision-Focused Approach, eighth edition, from McGraw-Hill/Irwin.
How is the MKT-4790 marketing plan built?
In four plan assignments in Modules 2 to 5, combined and revised into the final project.
How much are the MKT-4790 marketing plan assignments worth?
Forty percent of the grade together, with the final plan worth another 15 percent.