| Course | MAN-2300 Introduction to Entrepreneurship |
|---|---|
| Module | Module 3 |
| Paper type | Module 3 written assignment: business and organizational planning |
| Length | About 559 words, 5 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S. in Entrepreneurship |
| Updated | October 2026 |
Free sample paper for MAN 2300 Module 3
How the Paddle Company Will Work: Business Model, Legal Form and Plan
Student Name
B.S. in Entrepreneurship, Thomas Edison State University
MAN-2300: Introduction to Entrepreneurship
Mentor Name
Month Day, Year
How the Paddle Company Will Work: Business Model, Legal Form and Plan
The Business Model
Barringer and Ireland (2025) describe a business model as a plan for how a firm competes, uses its resources, structures its relationships, interfaces with customers and creates value to sustain itself. Osterwalder and Pigneur (2010) offer a canvas of nine building blocks that makes a model easy to see on one page.
The model's core is the value proposition: tours that rental businesses cannot easily copy because they depend on expertise. Rentals provide volume; tours provide margin and distinction.
| Building block | Barnegat Bay Paddle Co. |
|---|---|
| Customer segments | Families with children 7 to 15; adults interested in nature |
| Value proposition | Guided marsh ecology tours led by a science teacher; safe, easy rentals |
| Channels | Website booking, rental house managers, marina walk-ups |
| Customer relationships | Personal guiding; follow-up emails with photos and a species list |
| Revenue streams | Tours at $65 per person; rentals at about $38 per two hours |
| Key resources | Fleet, dock space, the founder's knowledge |
| Key activities | Tours, rentals, safety, booking |
| Key partnerships | Marina owner; local nature center; rental house agencies |
| Cost structure | Seasonal payroll, dock lease, insurance, van, marketing |
Choosing a Legal Form
The main options are a sole proprietorship, a partnership, a corporation and a limited liability company. A sole proprietorship is simplest, but the owner is personally liable for the business's debts and lawsuits, a serious risk for a business that puts customers on the water. A corporation provides limited liability but adds formality and, for a C corporation, double taxation. A single-member limited liability company combines limited liability with pass-through taxation and modest paperwork. I will form an LLC in New Jersey and keep its finances separate from my own to protect that limited liability.
The Ethical and Legal Foundation
Limited liability does not remove the need for insurance and safety practices. The business will carry general liability insurance from a broker familiar with outdoor recreation, require signed liability waivers, provide life jackets that meet Coast Guard standards to every customer and follow a weather policy that cancels tours when winds exceed a set limit. It will obtain a local business license and any permits required by the township and state for commercial use of launch sites. Barringer and Ireland emphasize that ethical foundations, such as a code of conduct and honesty with customers, matter as much as legal compliance; for a tour business, that means canceling in bad weather even when it costs revenue.
Why Write a Plan?
Some entrepreneurs argue that planning wastes time a startup should spend acting. Delmar and Shane (2003) studied new ventures in Sweden and found that business planning before taking steps such as talking to customers reduced the likelihood of venture failure and accelerated product development and organizing activities. For my business, a written plan will also be required by the lender I approach in Module 4 and will force me to test assumptions, such as rental volume, before I spend my savings.
Conclusion
Barnegat Bay Paddle Co. will compete on expertise-based tours supported by rentals, operate as a single-member LLC with insurance and waivers and set its ethical standards from the start. Writing the plan will be worth the time, both for lenders and for the discipline it imposes. The plan will be revisited each winter, when the season's results can test its assumptions.
References
Barringer, B. R., & Ireland, R. D. (2025). Entrepreneurship: Successfully launching new ventures (7th ed.). Pearson.
Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures? Strategic Management Journal, 24(12), 1165-1185. https://doi.org/10.1002/smj.349
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley.
What the MAN 2300 Module 3 instructions ask for
The third written assignment covers business and organizational planning. Expect questions on business models, the purpose and parts of a business plan, legal forms of organization and the ethical and legal issues a new venture faces. Apply each concept to your venture: map its business model, choose a legal form and explain why, and identify the permits, contracts and insurance it needs. The module's material is also covered on the proctored midterm, so a clear grasp of the legal forms and their trade-offs will help on the exam. Use a business model canvas or the textbook's own business model framework to organize your answer. For the legal form, compare at least three options, and check your state's requirements for forming the one you choose.
How the MAN 2300 Module 3 example is put together
The paper opens with the textbook's definition of a business model and a one-page canvas in a table, explaining the role of tours and rentals. A section compares legal forms against the venture's main risk and chooses one. A section sets out insurance, waivers, safety standards, licenses and an ethical commitment. A section uses research on business planning to argue for writing a plan, and the conclusion summarizes the three decisions in three sentences. The canvas table lets the reader see the whole model at once, and the text explains which block gives the business its advantage. The legal and ethical section moves from structure to the everyday practices, such as waivers and weather rules, that put the foundation into practice.
MAN 2300 Module 3 rubric: what earns full marks
The planning assignment is graded on correct use of business model, legal form and planning ideas, sound reasoning applied to a venture and clear writing with citations. Papers that choose a legal form by weighing its trade-offs against the venture's specific risks show understanding beyond definitions. A business model that identifies what is hard to copy demonstrates strategic thinking. Research on planning, used to support a decision, adds depth and shows the writer can bring evidence to a debate. Mentors also look for awareness that limited liability depends on keeping the business's finances separate from the owner's, a point many students miss. A tidy table and correct citations round out the answer.
MAN 2300 Module 3 help: mistakes that cost marks
Students lose points by choosing a legal form without reasons, by listing business model components without connecting them or by treating legal compliance as the whole of the ethical foundation. Others confuse an LLC with a corporation. Compare at least three legal forms. Explain how the parts of your business model fit together. Identify the permits and insurance your venture needs. Say how you will handle an ethical choice that costs money. Remember that a legal form does not replace insurance, contracts or safe practices. Name the specific permits or licenses your venture needs in your town or state, and say where you checked the requirements. A free first sample on your own MAN-2300 Module 3 assignment is available on request.
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More MAN 2300 and B.S. in Entrepreneurship sample papers
- MAN 2300 Module 1: Written Assignment: Should a Teacher Start a Paddle Tour Business?
- MAN 2300 Module 2: Written Assignment: A Feasibility Analysis for Ecology Paddle Tours
- MAN 2300 Module 4: Written Assignment: Startup Costs, Break-Even and How to Fund the Fleet
- MAN 2300 Module 5: Written Assignment: Growth Options After Two Good Seasons
- MAN 2300 Module 6: Written Assignment: Building the Team and Managing the Paddle Company
MAN 2300 Module 3 questions, answered
Where can I find a free MAN 2300 Module 3 sample paper?
Barnegat Bay Paddle Co.'s business model canvas, its choice of an LLC and its legal foundation are set out above.
What is a business model?
A plan for how a firm competes, uses its resources, structures relationships, interfaces with customers and creates value.
Why choose an LLC?
It combines limited liability with pass-through taxation and fewer formalities than a corporation.
Does business planning help new ventures?
Research on Swedish ventures found that planning reduced the likelihood of failure and sped up development.
What is the business model canvas?
Osterwalder and Pigneur's one-page tool describing a business in nine building blocks.