| Course | MAN-2300 Introduction to Entrepreneurship |
|---|---|
| Module | Module 2 |
| Paper type | Module 2 written assignment: opportunity assessment and feasibility analysis |
| Length | About 508 words, 4 pages |
| Format | APA 7 student paper |
| School | Thomas Edison State University |
| Program | B.S. in Entrepreneurship |
| Updated | October 2026 |
Free sample paper for MAN 2300 Module 2
Is There Room on the Bay? A Feasibility Analysis for an Ecology Paddle Tour Business
Student Name
B.S. in Entrepreneurship, Thomas Edison State University
MAN-2300: Introduction to Entrepreneurship
Mentor Name
Month Day, Year
Is There Room on the Bay? A Feasibility Analysis for an Ecology Paddle Tour Business
How the Opportunity Was Recognized
Shane (2000) found that people discover entrepreneurial opportunities related to the knowledge they already have; different people see different opportunities in the same technology or market because of their prior knowledge. My opportunity comes from two kinds of knowledge: six summers of guiding, which showed me what paddlers ask for, and a science degree, which lets me answer their questions about the marsh. Barringer and Ireland (2025) describe opportunities as attractive, timely, durable and anchored in a product or service that creates value. Ecology tours fit a trend toward experiences and learning on vacation.
Product or Service Feasibility
To test demand, I surveyed 112 people renting kayaks at three marinas last August, a version of the buying-intentions survey the textbook describes. Of them, 61 percent said they would probably or definitely book a two-hour guided ecology tour at $65 per person, and families with children were most interested. I also ran a concept test with six families on free trial tours; all six said they would recommend the tour, and four asked about a sunset version.
Industry and Target Market Feasibility
Long Beach Island draws an estimated 1.3 million summer visits, many from families renting houses for a week. Three businesses rent kayaks and paddleboards nearby, but none offers guided tours with an ecology focus. The industry is fragmented and seasonal, with low barriers to entry, which cuts both ways: it is easy to start but easy for competitors to copy. My target market is families with children aged 7 to 15 and adults interested in nature, a niche the existing rental businesses do not serve.
Organizational Feasibility
Organizational feasibility asks whether the founder has the management skills and resources to launch. My strengths are guiding and science; my gaps, identified in Module 1, are in business operations. A part-time bookkeeper and an insurance broker who specializes in outdoor recreation would cover the most important gaps. A marina owner I have worked with has offered dock space for a seasonal lease of $14,000.
Financial Feasibility
The estimate depends heavily on weather and on reaching the rental volume. A wet, cool summer could cut revenue by a third, leaving the business near break-even. To test that risk, I will track bookings weekly in the first season and compare them with this estimate in late June, when there is still time to adjust staffing.
| First season estimate | Amount |
|---|---|
| Startup costs, including 24 kayaks, 12 paddleboards, trailer, used van and safety gear | $69,000 |
| Revenue: 2,400 rentals at $38 and 900 tour guests at $65 | $149,700 |
| Fixed costs: seasonal payroll, dock lease, insurance, van, marketing, depreciation | $94,000 |
| Estimated pretax profit | about $35,000 |
Conclusion
The feasibility analysis supports the opportunity: demand evidence is encouraging, the ecology niche is unserved, organizational gaps can be filled with part-time help and the first-season estimate shows a modest profit. The main risks are weather and imitation by competitors, which the business plan in Module 3 must address.
References
Barringer, B. R., & Ireland, R. D. (2025). Entrepreneurship: Successfully launching new ventures (7th ed.). Pearson.
Shane, S. (2000). Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4), 448-469. https://doi.org/10.1287/orsc.11.4.448.14602
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226. https://doi.org/10.5465/amr.2000.2791611
Reading the MAN 2300 Module 2 assignment instructions
The second written assignment covers opportunity assessment. Expect questions on how opportunities are recognized and on feasibility analysis, which the textbook divides into product or service, industry and target market, organizational and financial feasibility. Apply each part to a specific idea, using evidence such as a short survey, conversations with potential customers or a look at competitors. Show the reasoning behind any financial estimate, and identify the main risks the analysis uncovers. The goal is to test an idea before investing in it, not to sell it. Simple evidence is enough at this stage: a short survey of 20 to 100 people, interviews with a few potential customers or visits to competitors. Report what you found honestly, even if it is discouraging, because feasibility analysis is meant to catch bad ideas early.
How the MAN 2300 Module 2 example is put together
The paper opens by explaining how the opportunity was recognized, using research on prior knowledge. Four sections apply each part of feasibility analysis: a buying-intentions survey and concept test for the service, market size and competitors for the industry, skills and resources for the organization and a table of first-season estimates for the finances. The conclusion weighs the evidence and names the risks the business plan must address, which links this assignment to Module 3. Each part of the analysis ends with a judgment, so the reader knows whether that part supports the idea. The financial table is labeled as an estimate, and the text explains how weather could change it. The conclusion names the two risks the next assignment must address.
Where the marks sit in the MAN 2300 Module 2 rubric
The grade reflects accurate application of feasibility analysis, use of evidence, sound reasoning and clear writing with citations. Papers that gather even simple primary evidence, such as a small survey, show the testing mindset the module teaches. Honest identification of risks earns more than optimism. Financial estimates with stated assumptions demonstrate understanding of financial feasibility, and research on opportunity recognition adds depth beyond the textbook. Mentors also credit papers that explain the limits of their own evidence, such as a small survey taken in one month at three marinas. Tables of the survey and estimates, with APA references, make the analysis easy to check.
MAN 2300 Module 2 help from the desk
Students lose points by treating feasibility analysis as a sales pitch, by skipping one of the four parts or by presenting financial estimates without assumptions. Others rely only on their own enthusiasm as evidence of demand. Gather some evidence from potential customers. Apply all four parts. State your assumptions and test what happens if they are wrong. Name the risks plainly. Describe how you gathered your evidence, including the number of people and where you asked, so the reader can judge it. Distinguish what you know from what you assume. A free first sample on your own MAN-2300 Module 2 assignment is available on request.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
More MAN 2300 and B.S. in Entrepreneurship sample papers
- MAN 2300 Module 1: Written Assignment: Should a Teacher Start a Paddle Tour Business?
- MAN 2300 Module 3: Written Assignment: A Business Model and Legal Form for the Paddle Company
- MAN 2300 Module 4: Written Assignment: Startup Costs, Break-Even and How to Fund the Fleet
- MAN 2300 Module 5: Written Assignment: Growth Options After Two Good Seasons
- MAN 2300 Module 6: Written Assignment: Building the Team and Managing the Paddle Company
MAN 2300 Module 2 questions, answered
Where can I find a free MAN 2300 Module 2 sample paper?
Testing ecology paddle tours with a survey, competitor checks and a first-season estimate is the feasibility analysis above.
What are the four parts of feasibility analysis?
Product or service, industry and target market, organizational and financial feasibility.
What is a buying-intentions survey?
A survey asking potential customers how likely they are to buy a proposed product or service.
How do entrepreneurs recognize opportunities?
Research finds people discover opportunities related to knowledge they already have from work and life experience.
What makes an opportunity attractive?
Barringer and Ireland describe opportunities as attractive, timely, durable and anchored in a product or service that creates value.