GMK 7030 Global Marketing sample papers, module by module

Reviewed by Edgar Pennington, MBA · Global Marketing · Thomas Edison State University · Free custom samples in 24–48h

GMK-7030 has MBA students build a global marketing plan for a product and country of their choice while its written assignments supply the pieces. The samples here follow one composite New Jersey blueberry grower into Japan, from the market choice to the final plan and its presentation.

Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. GMK-7030 is TESU’s Global Marketing course. It applies marketing concepts to global markets, examining product, price, distribution and communication strategies, research, segmentation, targeting and positioning, and the cultural, political, regulatory and economic factors of marketing in other countries. Searches like "gmk 7030 module 3 assignment example", "GMK7030 sample paper", and "GMK-7030 module samples" land on this page.

What GMK-7030 is really about

Keegan and Green’s Global Marketing is the text, and the course runs eight modules. Introduction to Global Marketing, The Global Marketing Environment and Marketing Information Systems and Markets lay the groundwork, and in Module 2 students tell their mentor the product and country their plan will cover.

Entering Global Markets, Branding and Pricing Strategies, Global Distribution and Promotion Strategies, Sales and Digital Marketing and Global Strategy and Leadership build the plan itself. Six written assignments of 250 to 500 words each, one of them the cumulative midterm, run alongside the plan, which is due in Module 7 and presented in Edison Live afterward.

What GMK-7030’s assessments ask for

Six written assignments count 40 percent, seven discussions 20 percent, two synchronous events 10 percent, the 10- to 12-page global marketing plan 25 percent and its presentation 5 percent. Mentors reward answers applied to the student’s own product and country.

Where students lose points in GMK-7030

Marks go on environmental scans that never reach the product, entry choices made without criteria, price escalations that add margins to the wrong base, promotion plans that ignore local law and final plans whose sections disagree with each other.

The GMK-7030 drawers

Module 1

GMK-7030 Module 1 assignment example

Written assignment: a composite Hammonton grower that sells dried blueberries and fruit snacks across the Northeast asks whether to sell abroad; the paper weighs driving and restraining forces, places the owners on Perlmutter's EPRG scale and argues for a polycentric start in one market with a standardized core product. Full sample paper, read it free.

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Module 2

GMK-7030 Module 2 assignment example

Written assignment: the blueberry brand chooses Japan over South Korea and Taiwan; the paper scans Japan's aging, high-income economy, a weak yen near 150 to the dollar, health and gift culture, food labeling and function claim rules and the trade agreement with the United States, and names the opportunities and threats for the plan. Full sample paper, read it free.

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Module 3

GMK-7030 Module 3 assignment example

Written assignment: the blueberry brand plans its Japan research from USDA attaché reports, national statistics and retailer data, then a translated online survey and in-store taste tests; it segments buyers into health-minded working women, active seniors and gift buyers, targets the first two and writes a positioning statement. Full sample paper, read it free.

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Module 4

GMK-7030 Module 4 assignment example

Cumulative midterm: the blueberry brand compares five ways into Japan on control, investment, risk and learning, chooses direct exporting through an exclusive Japanese importer with a cross-border online test, and sets sales and reorder milestones for adding its own office later. Full sample paper, read it free.

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Module 5

GMK-7030 Module 5 assignment example

Written assignment: the blueberry brand keeps its English name with a katakana rendering and a farm story on the pouch; a 150-gram pouch priced at $3.20 at the farm reaches $7.17 on a Japanese shelf, about 1,075 yen, 44 percent above its U.S. price, and cutting one channel tier brings it to about 960 yen. Full sample paper, read it free.

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Module 6

GMK-7030 Module 6 assignment example

Written assignment: the blueberry brand reaches Japanese buyers through its importer, a convenience store chain's distribution centers, specialty supermarkets and an online store; it holds two months of stock in a Japanese warehouse and promotes through store sampling, a LINE account, Instagram creators and seasonal gift sets, within claim rules. Full sample paper, read it free.

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Module 7

GMK-7030 Module 7 assignment example

Final project: the complete plan for launching New Jersey dried blueberries in Japan, with first-year objectives of 1,200 convenience store doors and $800,000 of sales, an importer-led entry, two pack sizes, a shortened channel, sales targets for the importer's team, a digital plan built on LINE, Instagram and an online store and a $310,000 budget with quarterly controls. Full sample paper, read it free.

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Module 8

GMK-7030 Module 8 assignment example

Presentation: eleven slides with speaker notes take the Japan plan to the mentor in 12 minutes, from the reason for Japan to the 1,200-store objective and the $310,000 budget, then place the launch in a global strategy that standardizes the product and adapts the market, and name the leadership the company needs to grow abroad. Full sample paper, read it free.

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Using a GMK-7030 sample the right way

Send your product and country, or the module’s questions, and a first custom sample comes back free inside 24-48h. Use it to see how each assignment becomes a section of the plan, then build yours.

How these samples are written

GMK-7030 samples here carry one composite exporter and one country through every module, so each written assignment becomes a section that the final plan joins and corrects.

GMK-7030 questions, answered

What textbook does GMK-7030 use?

Keegan and Green’s Global Marketing, tenth edition, from Pearson.

What is the GMK-7030 final project?

A 10- to 12-page global marketing plan of 2,000 to 2,500 words for a product and country you choose, worth 25 percent, plus a 5 percent presentation.

How long are GMK-7030 written assignments?

The syllabus asks for answers of 250 to 500 words, one to two double-spaced pages.