| Course | GMK-7030 Global Marketing |
|---|---|
| Module | Module 8 |
| Paper type | Final project presentation: global marketing plan, with global strategy and leadership |
| Length | About 779 words, 5 pages |
| Format | APA 7 slide deck with speaker notes |
| School | Thomas Edison State University |
| Program | MBA in Marketing |
| Updated | October 2026 |
Free sample paper for GMK 7030 Module 8
Pine Barrens Farms in Japan: Presenting the Plan and the Strategy Behind It
Student Name
MBA in Marketing, Thomas Edison State University
GMK-7030: Global Marketing
Mentor Name
Month Day, Year
Slide 1: Pine Barrens Farms in Japan
New Jersey dried blueberries for health-minded Japanese snackers. A global marketing plan and the strategy behind it.
Speaker notes: Good evening. In the next twelve minutes I will present our plan to launch Pine Barrens Farms dried blueberries in Japan, the decisions behind it and how this first market fits a longer global strategy.
Slide 2: Why Go Global, and Why Japan
Domestic grocery buyers are consolidating and squeezing margins. Japan: the largest of the three candidate economies, trusted channels for U.S. food and a strong health association with blueberries.
Speaker notes: Our growth at home now comes at lower prices, so we need new customers. We compared Japan, South Korea and Taiwan, and Japan won on size, channels and the reputation blueberries already have there.
Slide 3: The Environment in One View
Aging, high-income market with small households. Weak yen near 150 to the dollar. Japanese labeling required; health claims need a Foods with Function Claims filing.
Speaker notes: Three facts shape everything that follows. Small households want small packs, the weak yen pushes our price up and the law limits what we can say about health, so our package will talk about the farm and the fruit.
Slide 4: Who We Serve
Who we serve: city-dwelling working women from 25 to 49 who snack with health in mind, and active seniors. Our promise: blueberries grown and dried on a single family farm in New Jersey, and nothing else in the bag.
Speaker notes: Research identified three segments, and we chose the two we can reach and keep. We lean on New Jersey origin as a mark of quality, since studies show a product's home country colors how shoppers rate it (Verlegh & Steenkamp, 1999).
Slide 5: How We Enter
Direct exporting through an exclusive Japanese importer, with a cross-border online store for direct feedback. Three-year agreement; exclusivity tied to minimum purchases.
Speaker notes: We rejected licensing because it loses our origin story, and a subsidiary because it costs too much before we have proof. The importer gives us local expertise and lets us keep our brand.
Slide 6: Product and Price
Same fruit, adapted package: English name with katakana, Japanese labeling. 80-gram pouch about 500 yen; 150-gram pouch about 960 yen after removing one channel tier.
Speaker notes: A full channel would have priced our large pouch at about 1,075 yen, too high. Selling straight to retailers' distribution centers removes a margin and brings us into range.
Slide 7: Distribution and Promotion
Convenience store chain, specialty supermarkets and an online store. Store sampling, a LINE account with coupons, Instagram creators and seasonal gift sets.
Speaker notes: Convenience stores give national reach through one listing but drop slow sellers quickly, so sampling and digital support start on launch day. Every sponsored post will be labeled, as Japanese rules require.
Slide 8: Objectives, Budget and Controls
Year one: 1,200 convenience stores, 200 supermarkets, $800,000 in sales, 40,000 LINE followers. Budget $310,000, about a third funded by the importer. Quarterly reviews; decision points at the end of year two.
Speaker notes: We expect a loss in year one and break-even in year two. The controls are explicit: open a Tokyo office above $1.5 million in sales with strong repeat buying, or withdraw below $600,000.
Slide 9: Japan Within a Global Strategy
Standardize the core product and brand story; adapt pack, language, price and promotion by market. Japan as the learning market for East Asia; South Korea and Taiwan next.
Speaker notes: Module 8 asks how one market fits a strategy. Bartlett and Ghoshal (1989) describe the transnational firm, which balances global efficiency with local responsiveness and shares learning across markets. For a small company that means one product made in one place, adapted lightly for each market, with lessons from Japan reused in the next country.
Slide 10: The Leadership We Need
A bilingual export manager reporting to the owners. Regular review of each market's results. A global mindset in the owners' decisions, moving from ethnocentric to geocentric.
Speaker notes: Our biggest constraint is not money but experience. We need one leader who knows export markets, and we need the owners to treat foreign customers as equals to domestic ones. Keegan and Green (2019) describe this shift in management orientation as a condition for global success, and we place ourselves early on that path.
Slide 11: The Decision We Ask For
Approve the Japan launch, the importer search and the first-year budget. Review results at four quarterly checkpoints.
Speaker notes: Thank you. I am asking for approval to begin the importer search this quarter and to commit the first-year budget, with the controls we have described. I am happy to take questions.
References
Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Harvard Business School Press.
Keegan, W. J., & Green, M. C. (2019). Global marketing (10th ed.). Pearson.
Verlegh, P. W. J., & Steenkamp, J.-B. E. M. (1999). A review and meta-analysis of country-of-origin research. Journal of Economic Psychology, 20(5), 521-546. https://doi.org/10.1016/S0167-4870(99)00023-9
What the GMK 7030 Module 8 instructions ask for
After submitting the global marketing plan, GMK-7030 students schedule a synchronous session in Edison Live! and present the plan in 10 to 15 minutes, using slides, audio and webcam. The presentation is worth 5 percent of the grade and comes as the course reaches its final module on global strategy and leadership. Expect to summarize the market choice, targets and positioning, entry strategy, marketing mix, budget and controls, and to answer the mentor's questions. Visual aids should carry key points and numbers while the spoken part explains them, and citations belong on the slides or in the notes where sources are used. Because the presentation follows the paper, it should present the plan's decisions and evidence rather than introduce new material.
How this GMK 7030 Module 8 example is built
The deck has eleven slides for a talk of about twelve minutes. The opening slides state the reason for going global and for Japan and give the environment in three facts. Middle slides present targets, positioning, entry, product, price, distribution and promotion, each with one or two key numbers. A slide on objectives, budget and controls shows the decision points. Two slides connect the plan to Module 8: one places Japan within a transnational strategy and one names the leadership the company needs. The final slide asks for a decision. Speaker notes give the words for each slide. Speaker notes are written as spoken sentences, which helps the presenter stay within time.
GMK 7030 Module 8 rubric: what earns full marks
Presentations are graded on content, organization, delivery and the use of visual aids. Mentors look for a clear summary of the plan with its key numbers, a logical sequence, slides that support rather than repeat the speech, timing within 10 to 15 minutes and confident answers to questions. Connecting the plan to global strategy and leadership shows synthesis of the final module. Citations should be given where sources are used, and slides should be readable, with few words and clear figures. Mentors also note how well the presenter handles questions about assumptions, so prepare to explain the price escalation, the entry choice and the budget in your own words. A clear closing request or conclusion helps the presentation end with purpose.
Common GMK 7030 Module 8 mistakes, and how to avoid them
Presentations lose points when slides are crowded with text the speaker reads aloud, when the talk runs well over or under time, or when key numbers such as price, budget and objectives are missing. Others present the plan but cannot explain its choices under questioning. Put one idea and one number on each slide. Rehearse with a timer. Prepare answers about price, entry and budget. End with a clear request or conclusion. A free first sample deck for your own GMK-7030 plan is available on request. Test your audio, video and slides in Edison Live before the session.
Write yours, or have the desk draft it
This paper is an original model document written by our desk, not a submitted student paper and not an official Thomas Edison State University document. Read it for the moves, then write your own to the instructions in your classroom. If you want one built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
More GMK 7030 and MBA in Marketing sample papers
- GMK 7030 Module 1: Written Assignment: Why a Small Food Company Should Go Global
- GMK 7030 Module 2: Written Assignment: Japan's Environment for an Imported Snack
- GMK 7030 Module 3: Written Assignment: Researching and Segmenting the Japanese Market
- GMK 7030 Module 4: Midterm Assignment: Choosing How to Enter Japan
- GMK 7030 Module 5: Written Assignment: Branding and Pricing Dried Blueberries in Japan
- GMK 7030 Module 6: Written Assignment: Getting Blueberries Onto Japanese Shelves
- GMK 7030 Module 7: Final Project: A Global Marketing Plan for Japan
- DMA 7040 Module 1: Five Questions Assignment: The Digital Value Chain
GMK 7030 Module 8 questions, answered
Where can I find a free GMK 7030 Module 8 sample paper?
The full eleven-slide presentation for the Pine Barrens Farms Japan plan is above, with speaker notes for each slide.
How long is the GMK-7030 presentation?
The syllabus asks for a 10- to 15-minute presentation of the global marketing plan in Edison Live!
How much is the GMK-7030 presentation worth?
Five percent, on top of the 25 percent for the written plan.
What is a transnational strategy?
A strategy that balances global efficiency with local responsiveness and shares learning across a company's markets.
How many slides should a 12-minute presentation have?
About ten to twelve, with one main idea and one key number per slide and time left for questions.