Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. SOM-7020 is TESU’s Social Media Marketing course. It covers social media marketing in four modules: the zones and goals of social media marketing, content, analytics and strategy. Searches like "som 7020 module 3 assignment example", "SOM7020 sample paper", and "SOM-7020 module samples" land on this page.
What SOM-7020 is really about
The course follows Tuten’s Social Media Marketing, which organizes the field into zones such as social community, publishing, entertainment and commerce, and treats social media as a set of channels that must serve marketing objectives. Module 1 sets those foundations and the consumer behavior behind social platforms. Module 2 turns to content: what makes material shareable, how brands plan and produce it, and how they balance paid, owned and earned media. Module 3 covers analytics, from reach and engagement to conversion and sentiment, and the difficulty of linking social activity to revenue. Module 4 brings the pieces together into a social media strategy with goals, audiences, platforms, content plans and measures.
TESU’s version emphasizes writing for decision makers. Two briefing notes ask you to condense a complex issue into key points a leader can act on, a skill in its own right. A case analysis paper asks what an organization is doing on social media, what it should do and why. The final project investigates a social media marketing trend of your choice through an expert interview, a short recorded presentation reviewed by classmates and a final report. Students who manage marketing for employers often use their own organization as a lens, which works well when proprietary data are summarized rather than disclosed.
What SOM-7020’s assessments ask for
Expect four single-thread discussions, two briefing notes worth 20 percent together, one APA case analysis paper, one synchronous event, a peer review forum built around a three-minute video, and a three-part final project. Briefing notes reward brevity and structure: a clear issue statement, the essential facts, implications and a recommendation. The case analysis and final report reward evidence, such as platform data, published research and the case’s own figures, and strategic recommendations with measurable goals.
Where students lose points in SOM-7020
Papers lose points by describing platforms instead of strategy. A list of what a brand posts on Instagram and TikTok is observation; a paper that ties each channel to an objective, an audience and a measure is analysis. Another common loss is vanity metrics: likes and follower counts mean little unless linked to awareness, consideration, conversion or loyalty goals. In briefing notes, students often write miniature essays; the format asks for short sections and bullets of substance. And recommendations without a measure of success leave the mentor unable to judge whether the plan would work.
The SOM-7020 drawers
SOM-7020 Module 1 assignment example
Briefing note 1: should a composite family-owned Wildwood amusement pier move a third of its print and radio budget into social media for the next season, framed with Tuten's four zones and Pew data on who uses which platform (YouTube 83 percent of adults, Instagram 78 percent of 18- to 29-year-olds, TikTok 62 percent). Full sample paper, read it free.
SOM-7020 Module 2 assignment example
Case analysis: Duolingo's content-led social media marketing, read against its 2025 Form 10-K (revenue up 39 percent to $1.04 billion, daily active users up 30 percent to 52.7 million, sales and marketing only about 12 percent of revenue), what drives its owl-mascot content, the platform and reputational risks the company itself names, and four recommendations. Full sample paper, read it free.
SOM-7020 Module 3 assignment example
Briefing note 2: midseason analytics for a composite Wildwood amusement pier's new social program, $58,000 of paid social producing 4,120 tracked online ticket sales at about $14 each against about $43 per coded sale from print and radio, visitor posts up from 1,900 to 6,800, and why last-click numbers overstate results until a holdout test confirms them. Full sample paper, read it free.
SOM-7020 Module 4 assignment example
Final report: the shift from celebrity influencers to smaller creators, investigated through research showing an inverted U between follower count and engagement across 802 Instagram campaigns, a review of influencer marketing, the FTC's revised endorsement guides and a composite interview with a regional food brand's social media manager, ending in a five-part playbook. Full sample paper, read it free.
Your classroom shows something else?
Thomas Edison State University revises courses; module counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.
Using a SOM-7020 sample the right way
Send the briefing note topic, the case or your chosen trend, and a first custom sample comes back free inside 24-48h. Read it for the structure the course rewards: objective first, evidence second, recommendation third, with a measure attached to every claim of success. Then apply that structure to your own organization, case or trend.
How these samples are written
Samples on this shelf tie every channel to an objective and a measure, use platform data and research with dates, and keep briefing notes short enough for a busy executive. Requests are written to your module’s prompt, case or chosen trend.
SOM-7020 questions, answered
What is a briefing note in SOM-7020?
A short, structured document that summarizes a complex issue into key points, implications and recommendations for a leader who must act on it.
Which metrics matter most in social media marketing?
Those tied to objectives, such as reach for awareness, engagement for consideration and conversions or revenue for sales, rather than follower counts alone.
What is the SOM-7020 final project?
A three-part investigation of a social media marketing trend: an expert interview, a short recorded presentation and a final report.