Send the exact assignment or rubric from your classroom and a custom sample written to it lands in 24 to 48 hours, the first one free. DMA-7040 is TESU’s Digital Marketing Analytics course. It covers the digital value chain, web and marketing analytics measures, the processes for collecting and integrating owned, earned and paid data, search analytics and the strategies that turn data into marketing decisions, closing with a report on a current analytics trend. Searches like "dma 7040 module 3 assignment example", "DMA7040 sample paper", and "DMA-7040 module samples" land on this page.
What DMA-7040 is really about
Kaushik’s Web Analytics 2.0 is the assigned book, and its four modules are The Digital Value Chain, Analytics and Measurements, Processes and Procedures, and Strategic Integration and Implementation. There is an ungraded introduction forum in Module 1 beside the four graded discussions.
Written work comes in several forms: a recurring Five Questions assignment, a dashboard assignment, a case analysis and a cumulative midterm in Module 2 that becomes the first two sections of the final trend report. Two live sessions are also scheduled during the term.
What DMA-7040’s assessments ask for
Four discussions count 20 percent, four Five Questions assignments 25 percent, the four other written assignments 20 percent, the two live events 10 percent and the trend report 25 percent, split into the midterm (sections 1 and 2) at 15 percent and section 3 at 10 percent. The report runs 1,500 to 2,000 words.
Where students lose points in DMA-7040
Marks go on definitions with no application, dashboards that list every metric without a comparison, last-click results taken as proof of what a channel caused, trends too broad to analyze and final reports that skip one of the ten required topics.
The DMA-7040 drawers
DMA-7040 Module 1 assignment example
Five Questions assignment: a composite Lambertville online seller of refurbished vintage sewing machines maps its digital value chain, applies Kaushik's five data sources, separates macro from micro conversions, joins phone, repair-bench and marketplace sales to its web data and picks a first tool set. Full sample paper, read it free.
DMA-7040 Module 2 assignment example
Cumulative midterm: sections 1 and 2 of a trend report on the return of marketing mix modeling and incrementality testing, tracing why user-level attribution weakened after Apple's tracking prompt and browser limits, what open-source Bayesian models changed, and which advertisers, channels and industries the trend now reaches. Full sample paper, read it free.
DMA-7040 Module 3 assignment example
Dashboard assignment: the composite vintage sewing machine seller's third-quarter dashboard of sessions, orders, conversion, order value, cost per order and return on ad spend across six channels, read against a break-even return of 2.2, with a holdout test proposed before cutting paid social and an email push to raise repeat orders. Full sample paper, read it free.
DMA-7040 Module 4 assignment example
Final project: the complete trend report on marketing mix modeling and incrementality testing, condensing the midterm's overview and reach, then reporting impacts from field experiments at eBay and Facebook, two applications for the composite sewing machine seller, a composite analytics manager interview, business impacts and the skills a firm needs to keep the advantage. Full sample paper, read it free.
Your classroom shows something else?
Thomas Edison State University revises courses; module counts and deliverables shift between terms. Send what your classroom shows and the desk matches it exactly.
Using a DMA-7040 sample the right way
Send the module’s questions or data, and a first custom sample comes back free inside 24-48h. Use it to see how each concept is applied to one business, then answer for the company or trend your prompt names.
How these samples are written
DMA-7040 samples here keep one composite seller across every assignment so the value chain, the dashboard and the trend report connect, and every study they cite is a published, checkable experiment rather than a vendor claim.
DMA-7040 questions, answered
What textbook does DMA-7040 use?
Avinash Kaushik’s Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Wiley).
How many modules does DMA-7040 have?
Four: The Digital Value Chain, Analytics and Measurements, Processes and Procedures, and Strategic Integration and Implementation.
What is the DMA-7040 final project?
A 1,500- to 2,000-word professional report on a current digital analytics trend; its first two sections are the Module 2 midterm.